Cliff is assuming decreases in revenues are decreasing needed revenue for new projects. With a new product launch, the company would be able to regain market share and revenues.
Pat is assuming a new product to identify customers by retinal scan, track information about customers, and deliver real time reports would give substantial ROI and provide revenues for the future, the product could be launched on the $400K budget with refined features, should be implemented by the August deadline without problem, a prototype product with incomplete features will still satisfy customers, Kelly is set in his ways and refuses to change, and Kelly is not being realistic about the capabilities of his existing employees.
Kelly is assuming the company is not equipped to do the product launch and still serve existing customers with the reduced staff, continually holding meetings is a waste of time because of arguments, can only create one feature and make it work by the deadline, and the product launch would take away from existing customers.
d. Chris assumes extreme action is needed due to the decrease in revenue and the new product launch is essential for the company's future.
2. Arguments
a. Cliff argues the company is experiencing a decline in revenues and market share and the new product launch would increase revenue and market share creating revenues for additional projects.
b. Pat argues the new product launch would increase revenue for the future and argues a substantial ROI on the proposed budget.
c. Kelly argues that company is not equipped to produce the product with existing short staff and claims they are only capable of creating one workable feature by the August deadline.
d. Chris argues that extreme action is needed to regain revenue and claims...
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