Marketing
IMC for the HP Slate
In 2013 HP had a second attempt at entering the tablet market. In 2010 they launched a tablet, which was competitive in terms of price and features, but failed to gain sufficient market share against the competitors and HP withdrew from the tablet market. Now, in 2013 they have once again entered the tablet market, but to be successful they need to have strong marketing, as well as a good product, especially when the firm will be competing against forms such as Google, Samsung and Amazon. The aim of this presentation is to present an outline for an integrated marketing campaign.
Before developing the integrated marketing campaign (IMC) it is necessary to review the product that it will support. The HP Slate is a tablet computer. It is available in either a dark grey/black color or red, with a soft touch backing which makes the tablet comfortable to hold. The Slate is a smaller size tablet with a 7-inch screen and is provided with the Android Jelly Bean operating system. A point of differentiation is the integrated 'Beats Audio" system and speakers, which are incorporated to give superior sound. The retail price in the U.S. is $169, but there are often offers which bring this price down slightly, or offer a cash back. With the functionality offered and...
Oral Presentation Analysis Fox2 Technologies: An Oral Presentation Analysis The following account assesses the content, context and quality of an oral presentation delivered by Fox2 Technologies President and Founder Jim Weldon at the Hyatt Regency Boston in 2009. The analysis below describes the technology featured in the presentation, an aircraft weighing mechanism that affixes to the landing gear and helps to optimize fuel efficiency performance. The account provides an assessment of the
history have brought us great leaders whom people all over the world recognize and admire. In front of hundreds of thousands of people they deliver stirring and moving speeches that touches each listener's heart and soul. Each of their gestures while delivering words of wisdom demands respect and attention. Truly, these great personalities from the annals of history have mastered the art of public speaking, effectively presenting their thoughts,
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