¶ … Marketing Strategies for Click-and-Click and Brick-And-Click Retailers
The marketing strategies of click-and-click and brick-and-click retailers differ, with the strategies linked to their different backgrounds. The marketing strategy needed in an online market also differs with one intended for a store front, with different factors becoming important. The factors associated with Internet stores will now be discussed, with these factors linked to the common marketing approaches taken by click-and-click and brick-and-click retailers.
The first characteristic of the Internet store is the importance of the web site. The web site is the basis of the Internet store, with accessibility and ease-of-use determining whether the customer will purchase from the store and return to the store. The web site is the equivalent of a retail store front's location, if it is easy to get to, customers will be more likely to visit it again. Unlike retail stores, the biggest concern is how easy the store is to move around in. Ease-of-use is said to be the most significant factor, with ease-of-use comprising three attributes: how quickly the web site downloads, how easy the first page is to understand and how easy it is to navigate between pages (Kotler 48). Click-and-click retailers have built their businesses based on the online presence and so tend to be aware of how important...
Second, students must have the necessary time to devote to their studies. Just because they are not driving to the campus does not mean they will be spending less time in class. Individuals with time-consuming work or family responsibilities should think twice about pursuing a degree. It may be better to take a course on trial. Third, individuals save money on gas, but it still costs the same per
When asked, an employee was able to talk about the site-to-store shipping process, but did not know much about the online sale or other online features. While the shopping experiences at Walmart.com and at a Walmart store are similar in many ways, the shopping experience at Oldnavy.com and an Old Navy store are quite different. Oldnavy.com was not offering any exclusively online sales at the moment, but many of their
Innovation in Retail One recent innovation in retail is e-commerce, which has totally altered the way that customers can shop and consume. For brick and mortar retailers, a crossroads of sorts has arrived. Should they turn to the technological advancement of e-commerce in order to appeal to consumers? Or has this innovation benefited from tax breaks that are now coming to an end, and which will therefore make this innovation far
Cyber Monday came and went this week in America—and it was the biggest shopping day of the year. More people logged onto their computers to make purchases than went out on Black Friday, the traditional day for shop-til-you-drop purchasing. The torch was passed: online retailer Amazon’s stock soared, as reported by Durden at ZeroHedge, with the report that the online retailer had trounced its bricks and mortar competition. Bricks and
Online Marketing Ace Hardware is a brick-and-mortar and online business-to-consumer (B2C) company selling a diversified set of products that meet the needs of specific genders, age groups, ethnic categories and income levels. Traditional marketing tools such as commercial advertising on radio, television and newspapers and distribution of catalogs and flyers are useful for reaching many consumers and for building brand awareness. However, mass marketing is not good at appealing to consumers
Computers Books in Brick and Mortar to Brick and Click Barnes & Noble One of the most striking additions to the World Wide Web has been that of Barnes and Noble. This is a traditional brick and mortar bookstore that has become a brick and click in recent years. Given the behemoth reputation, if the somewhat shaky financial success of its most prominent Internet rival Amazon.com, entering the World Wide Web's virtual market-space
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