Citibank's strategic intent is to convert its traditional money management business into an e-business framework. How does Citibank transform its traditional assets into digital assets? What issues, if any, do you envision that Citibank must overcome in order for the implementation to be successful?
Inherent in the plans to convert its traditional money management business into an e-business framework are broader implications of disintermediating part of the value chain in commercial banking at that point in the industry's lifecycle (Andal-Ancion, Cartwright, Yip, 2003). Citibank relies on its intensive level of business process expertise, combined with its knowledge of it systems to transition from being purely focused on multichannel strategies that include personalized to also include more advanced insights and services for its core customer base of enterprise and MNCs globally. At one point in the case study, the MNCs are growing so impatient with the progress of the banking industry they begin to form their own consortium and begin to create their own trading and order management hub. If this had occurred the fragmentation of the industry would have led to a drastic drop in Return on Invested Capital, based on analysis of the case using Dr. Michael Porters' concepts on competition (Porter, 2001).
Citibank continues its journey from traditional money management business into an e-business framework, relying on its process expertise to gain trust from its corporate customers. The transition from traditional assets to digital assets is driven by the overriding vision of creating a centralized order management hub that can manage more complex transactions and financial workflows. For Citibank, the new medium exchange is the expertise to manage complex processes that involve large amounts of currency for its MNC, globally-based clients. This transition from traditional to digital assets begins to gather momentum when Citibank begins to realize that it can function as a disintermediator of the market (Andal-Ancion, Cartwright, Yip, 2003). Once...
Citibank Financial -- Above par Strategy Implementation -- Above Par Customer Satisfaction -- Below Par Control -- Par People -- Above Par Standards -- Above Par Overall Evaluation -- Above Par The overall approach for feedback is to be honest. You are an adult, dealing with an adult. We need to treat it like a management issue, not a human resources issue. Optimizing the customer service score, for example, may not be the best way to run the
2SWOT analysis of Citigroup UAE Global network The Strengths Weaknesses Opportunities Threats The Porters 5 forces analysis PESTEL Analysis Business Strategy The future trends in the internet banking arena Benefits of e-banking The legal and ethical issues surrounding e-banking Alan, F (2002).Your e-banking future. Strategic Finance. Available online at Citibank is a bank that is a subsidiary of the larger Citigroup. Citigroup is a leading financial institution that has services an excess of 100 million clients, close to 6 million online relationships
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Marketing Analysis Situation Overview Citibank ranked number one in the United States and on the eleventh spot in the world on the largest banking companies list, with an estimated asset value of $228 billion. Initially started as a commercial bank, Citibank adapted its offer to the market's demand and had begun to offer, during the 90s, a series of products to individual consumers, most notably credit cards, where it already counted 27
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