Organizational vision with a global outlook had to replace the agency's reliance upon a successful dynamic within its internal organizational culture. Clients had to understand what Ogilvy could provide for their own brands, in a unique fashion, and to do this Ogilvy had to have a strong reputation or brand. What is your assessment of the process Beers and her team went through to create the vision? Although Beers' expansive vision

creative) proved initially quite difficult. However, with vision and perspicuity in an extreme situation of her own, this chief executive was able to turn the fortunes of the firm around. Ogilvy's success today shows that the embracing of change, the only expected constant in business, is key to a successful visionary strategy. In one 2001 interview Beers said, on the subject of advertising, "The whole idea of building a

Instead, the Cola Wars helped the industry grow. In 2000, for example, 41% of total non-alcoholic beverages sold were CSDs. In the late 1990s and into the 21st century, the drinks with high growth (and media hype) were non-carbonated juices, sports drinks, tea drinks, dairy drinks, and bottled water. Pepsi dominated this market with Gatorade, Lipton and Aquafina. The bottlers were also required to reinvest in more complex equipment

Gender and the 19th c English novel The question of gender in the nineteenth century English novel is complicated by consideration of more recent late twentieth century theorizing about gender. In particular, Judith Butler's highly influential notion of "gender performativity" suggests that gender is, in itself, nothing more than a sort of act. However this becomes an interesting angle to approach the works of creative artists, as a female novelist will

The United States Supreme Court ruled in favor of Illinois and argued that the Fourteenth Amendment was designed to protect against race discrimination only…" Gibson, 2007, Background to Muller v. Oregon section ¶ 1). The Court ruled that the Fourteenth Amendment did not include the protection of women's rights. The following depicts Justice Bradley's concurring opinion regarding Bradwell's Man is, or should be, woman's protector and defender. The natural and proper

10). Branding a sport means picking the focus and emphasizing it. For instance, "Nissan ranks high on the shopping list," since "we know what triggers a consumer's desire beyond price point alone" (Ibid. p. 13) When Nissan is out there on the race track, the consumer focuses on it as he or she never would anywhere else. When Tony Stewart climbed the 20-foot fence to be with his fans after