The ingredient list on the can, according to the Mountaindew website includes: "CARBONATED WATER, SUGAR, ORANGE JUICE CONCENTRATE, CITRIC ACID, NATURAL FLAVOR, SODIUM BENZOATE (PRESERVES FRESHNESS), CAFFEINE, SODIUM CITRATE, GUM ARABIC, ERYTHORBIC ACID (PRESERVES FRESHNESS), CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR), BROMINATED VEGETABLE OIL, YELLOW 5" (http://pepsiproductfacts.com/infobyproduct.php?brand_fam_id=1049&brand_id=1000&product=Mountain+Dew+Throwback). The notation also states that calories are 110 per service while the can itself notes 170 calories. Either way there is a clear sense that Pepsico has invested in this idea and developed a product that has successfully caught the attention of many consumers, some who previously drank Mountain Dew or other Pepsi products made with high fructose corn syrup and others that drank other beverages but were willing to try the throwback version and have become loyal to it. In closing it is clear that the intention of Pepsico was to offer consumers something they were asking for, i.e. A healthier product. Though it is unclear how "healthy" this product is, the company has clearly successfully demonstrated that the numbers show that the launches were a success and that the throwback products will be around for a while. In addition it is interesting to note that the product also contains at least 1 other natural...
orange juice. Though the amount only amounts to 1% of the daily allowance of juice it still demonstrates at least some other consideration for consumers regarding the nutritional value of one of its greatest guilty pleasures, syrupy sweet and sugary soft drinks in alarming quantities.
New Product Plan The PhotoDrive Pro-is a portable hard drive with a high-res screen and fold-out keyboard. It is targeted at photographers both professional and serious amateur. This market has a perpetual need for storage, and benefits from the additionally functionality offered by this drive. In particular, the ability to operate in remote, dangerous or bad weather locations without risking their laptops is a valuable feature of this product. The product
NPD Measurement and Quality Implementation -- Of course, without proper measurement metrics, any NPD model will fail, and it is within the metrics that decisions for the next round of strategy will occur (Anderson, 557). Change is necessary within all frameworks of business. Just as demographics and psychographics evolve, so must the food industry. However, innovation for the sake of innovation is likely not the direction the industry should pursue,
The other members of the value chain, particularly the service providers and device manufacturers, vie strongly against one another for differentiating content. Through the use of the access in order to top content as currency, content or brand owners and publishers will extend their control of the value chain by buying or merely controlling and by way of content distribution points. (Future Mobile Entertainment Scenarios: MEF White Paper) Possible opportunities
New Product, Service or Process Produce a specification for an agreed project to implement a new product, service or process Be able to plan for the launch of a project to implement a new product, service or process Produce a project plan for an agreed project Match appropriate resources to a Project Cost all resources required for implementing a project Agree timescales for the management and implementation of a project Plan an appropriate strategy for the
Product Development Process For a new product to be successful in the market one need to ensure that they have undergone the product development process. This will allow them to go through a series of stages that begin with ideation and ending with the introduction of the product in the market. These stages are aimed at understanding the consumers, markets, and competitors in order to ensure that the product will deliver
Creating Competitive Advantages Through New Product Development Creating Competitive Advantages Through New Product Development The transformation of many diverse forms of customer, supplier, internal development, and research & development (R&D) insights into a consistent and productive platform for product development is key to long-term competitive growth. The reliance on advanced frameworks for organizing these diverse sources of innovation into taxonomies that can eventually be used to fuel new products is often called the
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