, 2006). The authors used "meta-analytic" techniques in this research; twenty-three studies were fed into the meta-analysis strategies and the outcome indicates that there are "clear costs" associated with driving and speaking on a cell phone simultaneously. The biggest "cost" (to driver safety) found through these analyses was "reaction time"; to a lesser degree, lane-keeping performance also carries with it a "cost" when using a cell phone and driving simultaneously.
What is a meta-analysis? This is a strategy that takes a number of studies that address a single hypothesis (for example, driving and talking on cell phones is not safe) and combines those studies "to provide a single estimate of the reliability and magnitude of the effect supporting (or refuting) that hypothesis" (Horrey, p. 197). The positive part of using meta-analysis, the authors explain, is that it allows researchers to combine data from "separate experiments that may have differences in sample characteristics, experimental protocol, and dependent measures" (Horrey, p. 197). In this particular meta-analysis the authors used five "moderating variables": one, different measures of driving performance; two, hand-held cell phones vs. hands-free use of cell phones; three, conversations vs. simple processing of information; four, talking with a person in a vehicle vs. having a phone conversation; and five, "simulator vs. field studies" (Horrey, p. 197).
By using algebraic formulae to come up with the meta-analyses data, the authors assert that the possible reason that lane changing is less dangerous (while a cell phone is in use) than "reaction time" is maybe due to fact that lane changing is "a skill that is relatively automatic, requiring fewer overall resources to maintain performance" (Horrey, p. 202). However, when a driver responds to a sudden road event, that response by the driver is apt to be "less automated because drivers must not only detect critical objects but also select an appropriate course of action to respond to them" (Horrey, p. 202).
Interestingly, the researchers discovered through their meta-analyses that "costs" drivers incur are the same whether using a hand-held cell phone or using hands-free cell phone technologies. Why is this true? "The larger part of these costs is attributable to the cognitive aspects of conversation and not to the actual manual aspects of holding the phone" vs. not holding the phone (Horrey, p. 203). That finding could be used rather effectively it would seem in a debate about whether a city or state should ban cell phone use for drivers or just require hands-free technologies. Sharp legislators could certainly argue that it isn't a matter of hands-free or hand-held usage -- rather, it is the issue (empirically demonstrated through meta-analyses) that simply having a cell phone conversation causes a distraction. The authors made a note of the fact though that there are indeed "costs" associated with the hand-held phone conversation that are absent when using hands-free technologies; e.g., there may be from time to time a need to engage in emergency manual steering, and a hands-free device would clearly be a better choice in those instances (Horrey, p. 203).
Moreover, the authors' meta-analyses show that the task of having a conversation on a cell phone has greater potential costs to the driver of the vehicle than simple information-processing tasks (such as word games, mental arithmetic, etc.). Clearly there is more "engagement" mentally when the driver is speaking on the phone than when he or she is just processing some information.
Do Cell Phones Cause Cancer? A Potential Danger. Freelance writer John D. MacArthur has published a research piece in the Townsend Letter for Doctors & Patients that addresses the potential dangers involved with the use of radiofrequency (RF) devices, such as cell phones. MacArthur explains that one study already conducted (which is 9 years old in 2009) does not empirically implicate cell phones as far as causing cancer in users. The study that MacArthur refers to was conducted by the Independent Expert Group on Mobile Phones (12 scientists spent eight months listening to all available evidence from researchers and scholars); the bottom line was that while the study shows that no dramatic proof exists as to what damage RF radiation can cause, there is "evidence that effects on biological functions, including those of the brain," may be "induced by RF radiation at levels comparable" to those put out by a cell phone (MacArthur, 2002).
Though it was not possible at that time to state without equivocation that RF radiation is harmful, the study alluded to in the paragraph above did recommend "a precautionary approach" be taken vis-a-vis cellular...
All of these aspects increased the usage levels and acceptance of cell phones. Third generation or 3G technology refers essentially to the most recent technological innovations in cell phone technology. A distinction should be made however, in that 3G does not refer to a standard in cell phone development but rather to a number of requirements that networks and providers follow. (What is the History of Cell Phones?) the two
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business2community.com/social-media/2012s-ten-worst-social-media-Disaster-0370309 Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant opportunity and challenges that are currently being faced by the retail industry globally. Concept of Social Business Concept of Social Business with Retailers Social Media and Retailing Best Practices in Administering Social Media There is a growing body of research that confirms that companies of all sizes and types can realize a wide array
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