Career Research
One-year Goal
Two-year Goal
Five-year Goal
(State your one-year goal here. Must be different from your two- and five-year goals.)
(State your two-year goal here. Must be different from your one- and five-year goals.)
(State your five-year goal here. Must be different from your one- and two-year goals.)
EMPLOYERS
Starbucks
Zappos
Apple
Name, location(s), contact information
Seattle, WA
Las Vegas, NV (owned by Amazon)
Cupertino, CA
Products and/or services
Quick service restaurant/coffee shop
Online shoes/clothing retailer
Consumer electronics (hardware + software)
Number of employees
Annual sales/profits/growth for the past year
$14.82 billion
~$1 billion
$170.9 billion
Potential for growth of the firm and the industry as a whole
Mature industry, light U.S. growth. Corporate growth focused on China
Moderate growth in online sales for foreseeable future
Key markets are maturing, but industry evolves rapidly so high growth very possible
Major competitors
Dunkin Donuts, McDonalds, many regional coffee chains
Wal-Mart, Target, large department stores, specialty stores
Samsung, Google, Toshiba, Microsoft
Mission and/or vision statement
To inspire and nurture the human spirit -- one person, one cup and one neighborhood at a time.
To provide the best customer service possible. Internally, we call this our WOW philosophy.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
Reputation
Good reputation as a place to work, and as an ethical company and a very good success story
Very good reputation as an employer.
Networking is perhaps the skill I need to work on the most. At this point in my life, I have acquired significant skills and educational training. What is needed the most at this point to take my career to the next level is opportunity, and that will come from networking and finding more ways to tap into the hidden job markets. It will also help to formalize my job search -- for example keeping an Excel or database file of all the people I have talked to. This allows me the opportunity to follow up with previous contacts, and to avoid duplication of efforts (unless I specifically choose to contact the company again because I want to work there).
Friends, families, educators and former employers are all good sources to help the job search. No stone should go unturned. Contacting people is actually simple -- no need to make it seem complicated. Finding contact information for people is usually as simple as asking, and then at that point it is a matter of initiating communications, either via email or phone. Stalking is probably not recommended.…
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