Verified Document

Business Will Face Is Strategic Planning. This Case Study

¶ … business will face is strategic planning. This is because of shifts to the operating environment will have an impact on the profit margins. In the case of Research in Motion, the company has been experiencing a loss of market share to competitors (i.e. Google and Apple). At the same time, they have been trying to reach out to customers' through new mobile devices and applications. This has resulted in the company realizing a loss of its dominance inside the industry. To fully understand what is happening requires focusing on a number of areas to include: potential strategies for taking advantage of external opportunities and possible approaches for addressing future threats. Together, these different elements will show how these issues can be addressed over the long-term. Identify the firm's existing objectives and strategies.

The current challenges impacting Research in Motion, is that competing firms have introduced alternative products. This is having an effect on the company's market share, with select devices (i.e. The Google Android) offering customers more applications for free (on an open source operating system). This and the popularity of the I Phone have been slowly eating away at the company's dominance inside the sector. Over the course of time, the firm has been losing customers (who have been choosing these devices). This is having a negative impact on their earnings. (Kao, 2010, pp. 1 -- 7)

To address these issues, a new strategy must be used that will give the firm a strategic advantage in these markets. One possible approach is to focus on the predictive key board....

This is where the key pad is able to predict what the person is typing and the preceding word. To increase market share, Research in Motion could form a series of strategic alliances where they will sell this technology to different manufacturers. This will help the firm to specialize in developing products utilizing cutting edge and they can take advantage of the shifts by working with a host of manufacturers. In the future, this will allow the company to maintain a certain amount of dominance and refocus on select areas that will increase their bottom line results. (Kao, 2010, pp. 1 -- 7)
Strategies for Addressing Potential Challenges

To deal with the various challenges, Research in Motion must embark on a radical change in direction. This is accomplished by constructing a competitive profile matrix. In this model there are several different areas that are focused on to include: economic forces, social / cultural demographics, political, technological and competitive factors. The economic forces impacting Research in Motion are that consumers have shifted the type of mobile phones they are looking for. This is impacting what is considered to be the must have devices (i.e. social / cultural demographics). From a political perspective, the company has been losing their dominance among hedge funds and large institutional investors (from the declining market share). However, the recent patents could give the firm a strategic advantage. Technologically speaking, many of the applications of Research in Motion's product are considered to be inferior. The trade mark protection of the new keyboard…

Sources used in this document:
References

Kao, R. (2010). Black Berry Storm for Dummies. Hoboken, NJ: Wiley.

McQueen, R. (2012). Black Berry. New York, NY: Key Porter Books.

Sweeny, A. (2009). Black Berry Planet. Toronto: Wiley.
Cite this Document:
Copy Bibliography Citation

Related Documents

Strategic Planning Is a Systemic and Elaborate
Words: 1236 Length: 3 Document Type: Essay

Strategic planning is a systemic and elaborate plan of action expressing the future move or plans a company plans to take. It is a long-term plan that a company puts down in an attempt to shape or build the future. It gives an organization the direction and a goal. This plan can be laid down to cover the near future, but it can run longer depending on the organization's plans.

Strategic Planning May 2010, P.
Words: 1320 Length: 4 Document Type: Essay

This component of planning functions on the basis of the drive to protect the company, as far as possible, from damage by means of external disaster or internal weakness. Contingency planning, then, allows a company to resume operations as soon as possible after a disaster or crisis. It ensures that the company has components in place that promotes its core health and resiliency. In contrast to the others, this

Strategic Planning There Are Several
Words: 921 Length: 3 Document Type: Research Proposal

All of the above represents the first part of strategic planning. You must know where you are now before you can determine where you should be going. The next step is to analyze the alternatives. It is important to remember that the current list of alternatives is not the sum total of options available. The company should be as creative as possible in the alternative-generating process. The external analysis should

Strategic Planning the Business That I Want
Words: 1643 Length: 5 Document Type: Essay

Strategic Planning The business that I want to start is a small barbeque and soul food restaurant. This business will have one location to begin with. The business will be defined by the quality of the food and the fun, comfortable atmosphere of the restaurant. This paper will first explain the benefits of strategic planning, and then outline some of the strategic plan for my new restaurant. Strategic planning is "an organizational

Strategic Planning Smith & White Analyzing the
Words: 921 Length: 3 Document Type: Term Paper

Strategic Planning Smith & White Analyzing the weaknesses of Smith & White is important for us to make the company more profitable. We should "overcome weaknesses to pursue opportunities" (Strategic Management). When we look at the weaknesses of Smith & White, it is seen that it faces high costs due to old manufacturing plants situated in the high labor urban areas. What Smith & White needs to do is to produce newer

Strategic Planning Case Study When
Words: 688 Length: 2 Document Type: Case Study

In this context, Zook contends that the organization must consider efforts to improve the organization along its current core strategy. These efforts will often produce the desired results. This did not happen at GoAhead. Instead of adhering to the company's core strategy, leaders plotted a new course that further hindered the ability of the organization to remain competitive. Another pertinent issue that must be addressed in the context of this

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now