B2B and B2C Commerce Matrix In today's global economy, E-commerce is a dynamic force, encouraging more and more businesses to conduct "business" online. B2B transactions can be a very effective way of bolstering small business, and transforming simple business strategies to complex business partnerships. B2B or business-to-business e-commerce is an efficient and often life-changing move for many small businesses interested in participating in the global market. On the other hand, many businesses

B2B Communication Analysis Communication between business organizations is often taken for granted. The correspondences that pass between corporations, charity groups, non-government agencies, political bodies and small businesses are frequently composed and distributed with little consideration to the manner in which the corresponding company has been represented. However, today, with the increased interdependence of commercial entities coming to define the business world -- especially via web and social media outlets -- verbal,

Customer segmentation refers to the division of customers in a market according to similarities they share. Such characteristics include spending routines, age, gender, interests among other traits. Segmentation is an efficient marketing tool as it allows the organization to focus on a group of customers in the market. The management is able to use segmentation to allocate adequate resources that address the selected group. The management of an organization use

Customer Satisfaction as a Kind of Nonfinancial Performance Measure The Effect of Using Customer Satisfaction as an Integral Performance Measure, as evidenced by Chinese Manufacturers Challenges to manufacturers as well as many other business structures are significant and often carry a great deal of weight in decision making and future business success. Performance measures are also often focused singularly on financial performance, ROA, ROE i.e. how much revenue the organization has received

The most significant variables are income, social class and then age. Life cycle comes last. This is when all of the entertainment activities are considered en masse. 3. An explanation of the statistical test that is used in this task The statistical test which has been used in the process of selecting the superior correlation coefficient is test of statistical significance. The statistical coefficients for the various variables were determined using

This trust issue is so strong that many organizations literally will make one manufacturer their sole source for products and services for such critical links as the steel used in their products or the cable used for building bridges. For the hypothetical travel service introduced at the beginning of this paper, the success or failure of the business hinges entirely on the ability to become a trusted advisor to