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Business Studies: Case Study - Case Study

Recommendations

The recommendations are based on three pillars: e-business, quality services and diversification. The first is essential in the company's adaptation to the new requirements of the business world. The Internet allows for the fast propagation of information and a significant decrease in administrative costs. Additionally, the businesspersons are statistically more inclined to use the Internet for making purchases rather than go to the local mall. It would not be an understatement if one was to say that a retailer cannot compete without a website and a clear e-commerce program.

In terms of quality services, the company needs to address its place problem previously referred. It is probably best that the casual staff employed be used for the 9 to 5 period, when the probability that a targeted consumer will enter the store is much reduced, and use the normal staff for...

Within the over 25 business persons segment, it is likely one will see the appearance of consumer that want additional technological features or better matched offers for their business needs.
As a final conclusion, the company can go nowhere without a viable e-business plan. This would include, in the beginning, a website with the company's promotions, products, etc. (promotion phase). The second phase would be the e-commerce phase, which will allow for direct purchase and payment over the website. Finally, depending on the outcome of the second phase, the company can give up on the brick-and-mortar operation and turn it completely electronic.

Place

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Promotion

Product

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