Task 2
SUMMARY of RESULTS
The results of the data analysis show that at the present time the French spend substantially more than the other three groups. The British also spend a substantial amount but at the present time come in smaller numbers than the French. The French opinion of the resort is however equally spread, which indicates that French visitors do not agree on whether the resort is generally good or bad. This may explain the wide variation in spending which is seen in the French tourists.
The fact that the French have the potential to spend more would suggest that it may be important to further establish what exactly leads to this difference in opinion. This could be done by conducting more in-depth research into the experience of the visitor, for example distributing feedback surveys to all guests. This may be worthwhile as increasing customer opinion may encourage more French guests to return, thereby attracting customers who spend more money. It is also worth noting that the French seem more likely to come as families, and it is family groups who overall seem to spend the most money at the resort. Therefore it may be worthwhile to try to steer away...
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