2006; Hursthouse, 1999).
Pathos in Car Sales
To employ the pathos approach to argument in a presentation in connection with car sales, the salesman would make arguments along the following lines: "This vehicle is the most environmentally friendly vehicle on the market and will require less gasoline that any other car. If you care about the environment, purchasing this vehicle is the most responsible decision you could make for the future health of this planet." This strategy is intended to convince the audience that the product being promoted will allow them to uphold values (like environmental responsibility) that they care about. The ultimate goal of this argument would be to generate product interest and sales by convincing people that the product is more consistent with their values and beliefs than other products are (Belch & Belch. 2006; Hursthouse, 1999).
Logos in Car Sales
To employ the logos approach to argument in a presentation in connection with car sales, the salesman would make arguments...
(Slattery, 2008) According to Slattery "every good speech deserves a great beginning." (2008) Slattery addresses the attention-getter in another article and states that another technique or type of attention-getter is the use of 'questions', which are useful for the following reasons: Questions engage the audience on a personal level by beginning a thought-process about your topic Questions help frame the rest of your introduction and speech in a way that promises answers Questions
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