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Business Article Analysis
The article that is reviewed in this paper is titled "Off and Running: Professors Comment on Olympics" and presents certain important opinions on the Olympic games. The article presents the comments and opinions of important specialists that focus on marketing and business administration, like Stephen Greyser, John Macomber, and John Gourville. These are some of the most important professors at the Harvard Business School. The most important points of this article refer to the explanations these experts try to provide on the marketing success of the Olympics in comparison with other sports competitions. In addition to this, they try to identify some of the factors that determine the success of the organizers (Greyser et al., 2012). The pricing strategy involved in this event is also discussed.
Opinions
The professors that present their ideas in the article state that the Olympics have a greater marketing success in comparison with the Super Bowl and the World Cup. This is because the Super Bowl is a sporting event that is well-known in the U.S., while the World Cup is well-known on international level, but with little interest in the U.S. Therefore, the Olympics seem to reach the interest of most viewers. I think that the professors' opinion is correct. The level of the Olympics requires that parties involved in the event and that put great efforts into this, also have important financial objectives to reach. Therefore, it is important that sports events with such implication determine high level of profits.
In addition to this, the professors have identified an interesting issue about the Olympics. It seems that this sports event is characterized by a greater proportion of women participating in different sports. This leads to...
I consider this observation to be correct. I have also noticed that viewers of the Olympics are varied in comparison with viewers of other sports competitions.
This information is of great importance to marketers. This is because an important activity in the marketing strategy refers to identifying the customer segments that each event addresses, and developing the marketing strategy in accordance with the characteristics of the customer segments in case. The variety of the audience addressed by the Olympics increases the possibility of marketers of addressing larger customer segments with reduced efforts and increased profits.
Therefore, it is important that marketers use this article and the ideas presented in it and expand them to their marketing research activities. The article can be used by marketers as an important tool in identifying some of the factors that influence consumer behavior and the purchasing decision of customers. In other words, the article can help marketers understand some of the factors that are able to determine the interest of customers in certain products and services. When trying to determine customers to purchase certain products, it is important that marketers understand the factors that increase their interest, and use these factors in order to build a relationship between the company and the customers based on these interests. This helps companies understand their customers' opinions and to influence these opinions. Brand managers must also study this article because it provides important information on how companies that endorsed some of the athletes in the Olympics have developed their strategy.
Summary
The article that is analyzed in this paper is titled "Why Good Deeds Invite Bad Publicity" and is written by Michael Blanding of the Harvard Business School. The main focus of…
