This introduces another theoretical and practical difference between business proposals and formal research, and that is the evaluation of their results. Typically business proposals have specific revenue and cost objectives associated with them, yet lack the precision of results that formal research has. Business proposals' variability is not as easily quantified and measured, and therefore potentially overcome as the more planned approach of formal research. Formal research methodologies can take into account potential sampling errors, respondent biases and also control for specific errors in completing the study. The finite and highly measured result of formal research is in contrast to the business proposal's multitudinous effects on people and groups in the company it is meant for. Formal research also can be longitudinal or focused on comparing the implications of a given research methodology over time, with no specific payback except for the creation of knowledge. For business proposals it is the creation of value that is often translated into financial gain that matters the most the majority of the time.
Summary
Research done on business proposals indicates that their weakest area of performance is in the ability to stay focused and relevant on a single audience (Lagerwerf, Bossers, 2002). Research specifically on audience...
It is projected that at least 10% of the individuals receiving the survey will respond. There are a variety of reasons for using qualitative methods in a study such as this one. Even though there are drawbacks to the qualitative method including (but not limited to) the fact that respondents are not known and could be lying, the responses are very subjective, and the questions themselves are quantitative in nature,
Business research process is unique in that it may be tailored to individual types of organizations and their needs. For example, business research for a large, multinational pharmaceutical company would have slightly different needs than that a local fast-food franchise group. However, there are six basic steps that most every business research project should cover: Appraisal -- Before any research can be done, it is important to do an honest assessment
Business Research Problem: Retention of Customers The first 'problem' or challenge for any business organization is to bring customers through the door. Only then can the sales staff can encourage customers to purchase the customer's first taste of the product or service that the business is providing. However, bringing in new customers is only the first step in running a successful operation. One must also retain customers and create a loyal
Business Methods In order to study career aspirations, a survey of fifteen students was conducted to determine what level the student expected to achieve as their highest level. The students polled were all business students. The unit of analysis was scalar, with the options reflecting hierarchical levels within a corporation. The results of the survey were as follows: Executive Upper Management Middle Management Lower Management Non-Management These results show that business students have a wide range of
One business research method that has been used to good effect by some companies is the data envelope analysis methodology developed by Charnes and his colleague (1978, cited in Marcoulides at p. 122). According to Marcoulides (1998), "This method is used to evaluate the relative efficiency of a set of decision-making units (DMUs)" (p. 122). The term "decision making unit" was coined by Charnes and his associates to describe a
Another approach to the survey study is to launch an online survey site for Starbucks customers. Qualified respondents will be randomly selected through a program integrated in its POS system, which will identify which customer will be randomly picked for the survey. To encourage 100% response from customers, these randomly selected customers will receive a "gift" or token for their participation in the online survey, to be claimed after they
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