The final solution reached by the market team was the "how" of this descriptive study. In this case, the solution was to streamline the forms and create an online database that would harvest individual information for each business.
Conclusion
Business research and analytics is a vital component of any business. Modern methods allow for more efficient research by companies and provide the ideal means of obtaining descriptive information. This information can then be formulated into tables and trends determined. Through these trends, businesses set new courses and ensure proper growth and improvement.
Works Cited
Brodie, Roderick; Coviello, Nicole; Winklhofer, Heidi (2008). Contemporary Marketing Practices research program: a review of the first decade. Journal of Business and Industrial Marketing, 23(2), 84-94.
Hauser, W.J. (2007). Marketing analytics: The evolution of marketing research in the twenty-first century....
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