Business
Proposal for Research to Assess How Optimum May Improve their Market Position
Background to the Firm
The Product
Current problem
In a dynamic commercial environment it is necessary for firms to continually look for ways in which to improve, the aim of this paper is to look at Optimum, and outline an approach for research which will help the firm to identify the way in which it may improve performance and remain competitive. To undertake this, the first stage is to look at the firm and assess its products, current position and nay problems or challenges it faces. Using the problems or challenges an area of research may be identified, with the creation of a purpose statement and assessment of the way research may take place to resolve or minimize those problems.
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Background to the Firm
Optimum is a firm operating in the New York tri state area, as well as Montana, Wyoming, Colorado and Utah, where it is referred to as Optimum West, offering a range of services, including television, internet and other communications-based services. Optimum is a brand name of Cablevision, which was founded in 1973, in Long Island. Today the firm has millions of customers with the sale of packaged, or...
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