They treat coffee as modish way of living. They prefer to drink coffee as compare to tea. People of upper and middle class will also be targeted and will offer affordable prices which will be suitable for both classes.
B.4 SWOT Analysis
The SWOT analysis of MOCHALICIOUS is described below which includes strengths, weaknesses, opportunities and threats.
Strengths
The strengths of MOCHALICIOUS will be the quality which will be provided to their customers. People use to drink coffee for refreshing their minds. Therefore, when they will visit the coffee shop they expect to drink coffee in a peaceful environment. It will be also one of strength for MOCHALICIOUS that it has innovative flavors that they are offering to their customers according to their needs and wants.
Weaknesses
As the Australians are lovers of coffee therefore; numbers of coffee shops are present in Australia. MOCHALICIOUS have to do the great efforts for developing an image in the market and people are unaware of their product and also with the taste of their product. Moreover, sometimes people prefer tea as compare to coffee.
Opportunities
There is a huge demand of coffee in Australia. MOCHALICIOUS is opening at the right place at Springvale Street in Springvale Victoria "in Australia." MOCHALICIOUS is offering different flavors of coffee and at lower prices so it will be the great opportunity for MOCHALICIOUS.
Threats
Other cafes and restaurants will be the threat for MOCHALICIOUS because people are already satisfied with the quality of other cafes. In summer season, the sale of hot drinks will lead down the sales of MOCHALICIOUS. Consumers can switch to other coffee shops because of the increment in the prices.
B.5 Market positioning
Business of a coffee shop will be starting in Australia, and the brand name is MOCHALICIOUS. The sign of MOCHALICIOUS will be full of colors and the cup in which they will serve the coffee will be more attractive and stylish. MOCHALICIOUS will positions in the minds of their customers by attractive and unique TV commercials: as its name MOCHALICIOUS is a unique and a different name which differs it from other brands. MOCHALICIOUS will position their image in the minds of...
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