Integrated communication allows for more seamless interaction with stakeholders, and thus a strong communication strategy is necessary for modern strategic stakeholder management. Even in the midst of globalization, stakeholders can still weigh in heavily in the direction and practices of a business. This is the main topic of the article "Stakeholder Forum Calls for Review of Eskom's New Build Programme." In this article, stakeholders are shown as exercising their power by questioning Eskom's recent move to develop new housing and commercial buildings. Fearing their money was being spent too liberally, stakeholders in Eskom came together and requested further review before the program was implemented. This shows the continuing power of the stakeholder even in modern business.
The nature of business is changing on a global scale. Yet, it is clear that certain elements of traditional business still play a key role in this new context. Protecting and giving back to local communities is still key, as well as protecting the interests of the internal stakeholders.
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Columbine, Nicci....
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