Summary
What makes Google such a powerful business model is its ability to translate customers' needs into technology that can be used to generate advertising revenue. Google's highly unique business model resists competition and being treated as a commodity as a result. What Google does very well is listen to customers, no matter how they choose to communicate with the company (Murray, 9). Using the same technologies used to map web pages as to understand customers needs, Google is at the forefront of being able to listen and respond to customers. This is one of the reasons why Google has one of the most precious attributes of any company, which is trust. Trust is the new internet currency (Pitta, 52) and Google has found a way to generate and sustain it with its use of technology and willingness to be open about how it advertising models work, but most of all due to the growing dominance of its search engine as a research and daily tool for millions of customers across the world.
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