Business Market of Airlines
What is the Business Market of an Airline Industry?
Business market has been defined as a market that is characterized by fewer customers and larger transactions. Customization is the key and the usage of the product or service determines its value. Brand name means little to customers and there is no retailing. Also, selling is a complex process and the target of the sales pitch may not always be the end product's users (NarayanDas 2005).
This kind of market is different from customer markets and, service is the cornerstone of business markets. The products are customized to meet the needs of different customers in different geographical or operational regions. Also, every company operating in a business market strives to attain customer loyalty though the means by which they create and sustain it varies between industries.
With regards to the airline industry, business markets determine many aspects of their operations including their pricing, routes, frequency of operations and the kind and size of air-crafts that should be used in a particular market. Identifying and operating in each business market is a complex strategy and it involves numerous aspects such as aircraft, personnel, governments, suppliers, financing, customer support and marketing.
Customer Characteristics in the Gulf region
The Gulf region is one of the fastest growing places in the world and the increasing oil price is booming its economies. It has a GDP of $1.1 Trillion and the population is increasing slowly and steadily and is currently at 1.96 million. In fact, this region grew by 11% in 2009 when other regions were beset by economic problems. This segment is serviced by 38 airline companies that operate in 112 airports (embrarercommercialjets.com, 2011)
SWOT Analysis
An examination of...
Business Environment in Taiwan Taiwan is an island situated approximately 180 kilometers (Eastern Asia) away from southeastern coast of mainland China. Having a geographical area of 35,883 Km2, Taiwan is officially part of the Peoples Republic of China (PRC) although there is much tension between Taiwan and China regarding statehood of Taiwan. The U.S. however does not acknowledge Taiwan as a separate state. Taiwan has a population of 23 million (consisting
For some airlines, it is not that they do not care about the environment but only that they do not see going green as financially feasible (Friends, 2007; National, 2007; Kim, et al., 2007). If they have incentives, that can affect how they feel and whether they will go green. If there are few incentives, most airlines will decide not to go green because there will not be a
By the turn of the century, though, these low-costs carriers had become profitable or at least had significantly reduced their losses due in large part to concomitant increases by major carriers that were increasing their prices in response to decreasing yields and higher energy prices (Doganis 2001). By and large, passenger traffic across the board increased significantly prior to September 11, 2001 and all signs indicated it was continue to
Business Southwest Airlines (SWA) has been a strong growth company for the last 40 years mainly due to its focal point on cutting costs. Southwest Airlines (SWA) follows the Cost Leadership Strategy in terms of Porter's four generic strategies and is the epitome of Blue Ocean Strategy in its simultaneous pursuit of differentiation and low cost (Kim & Mauborgne, 2009. That SWA is cost-focused is evident from Liang et al.'s (2009) analysis
Business Plan The mission of the business will be to provide quality gourmet food and utmost convenience and choice to traveling airline passengers. While giving complete control to the airline passenger by allowing them to choose their meal and determine the cost without the inconvenience and time crunch inherent in airport food establishments or scarce in-flight food offerings. The management team will consists of several food service industry specialists and two travel
2% of the population is younger than 14; 58.2% is aged between 15 and 64 and 3.6% is over the age of 65. This affect Giam's in a positive way as most of the population is properly aged to work The median age of the population is 20.2 years, with 19.9 years for men and 20.4 years for women The birth rate is of 29.85 births per 1000 individuals The death rate is
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