¶ … Business in Mexico
Our company is considering outsourcing and selling products abroad, and I would like you to represent us. In specific, our country of choice is Mexico. In order to be successful there, whoever, and make an effective launch as well as hit the right people and best sell our products (never mind interest the locals to our company), it is important that we become acquainted with the Mexican social and business customs of the country as well as their etiquette in related manners.
This, therefore, is a summary of the research that I have done that should give us some rough knowledge of how to be in the various business and outside-business situations.
I was astonished to discover that sharp differences sometimes exist between American culture and Mexican culture and that this intrudes into business relationships and ways of conducting business that can quite possibly spell the differnce between successful or unsuccessful communication between and American and Mexican businessman who are reciprocally unacquainted with the other's culture.
Take this for instance: for the American, professional competence and experience rank first and foremost amongst all other matters. For the Mexican, however, this is less important, with trust being the most important, component. This is terrific to keep in mind for what I means am that you may lack the various credentials but win the Mexican's trust, and you may have his ear.
The American businessman, too, has to assume the challenging (for him) habit of making small talk for seemingly long hours of time...
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