Begin now creating a list of companies to complete a joint venture (JV) with. Don't go after an organic growth strategy first; it is very expensive and very much of an unknown to any western-based multinational company. Joint ventures are critical for also minimizing the amount of risk encountered when entering a new market.
Creating a cultural and political series of strategies, along with the go-to-market strategy for each specific Chinese market of interest is also critical.
Work with local universities to create learning programs to bring local students and graduates up to speed with the latest technologies and techniques for production and distribution of products set to be launched in China.
Background and Introduction
Recommendations
Background
Macro-Economic Factors influencing entry into the Chinese Market
Future Trends
Limitations, Conclusions and Recommendations
BIBLIOGRAPHY
Developing Business in China
China presents significant growth opportunities for the growth of manufacturing businesses seeking entirely new consumers and businesses to sell to, and also has created a significant services market as well.
Background
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