Verified Document

Business Development Plan The Main Research Proposal

With our different potential customer groups identified and classified, we can then define strategies to market to each. It is important that we tailor our marketing strategy to each unique group, since each type of customer will have different needs that we should address. Also, any time we have a customer that represents an opportunity to market multiple products, that creates the opportunity for sales efficiencies. This is where having an intimate knowledge of our competitors comes in. We can tailor our strategies to directly exploit their weaknesses.

We also will develop a plan for tracking our sales results. It is not only imperative that we know results for individual sales reps, but we should also be able to track by customer type, so we can better understand the relative strengths and weaknesses of our different strategies and approaches. Furthermore, we should always understand the market in which we operate. Proper results tracking helps to us constantly benchmark against our own goals and, when possible, against our competition as well.

A also feel it is important that we pay some attention to sales force motivation. We not only want to set...

Part of this comes from finding ways to keep our sales team motivated.
I will design a program for communication. Our people should not operate in the dark. If one rep develops a winning technique, the rest should know about that. Also, the marketplace can change rapidly, so it is imperative that we develop cutting edge communications techniques.

We also need to look at marketing that does not directly involve the sales force. At present, the website is poor. The conferences section has not been updated in a year, there is almost no contact information and there are dead links to some of the.pdf pamphlets. Ideally, the website could do a lot of marketing for us and be properly integrated with the sales force. We need to look at ways of incorporating this and other modern communications technologies into our business development strategy.

Lastly, we need to keep all of this in line with our budget constraints. The tracking and control systems will incorporate costs so that we can always know where the most effective money is being spent. This will help us get the most out of our limited resources.

Cite this Document:
Copy Bibliography Citation

Related Documents

Business Development and Sales Benchmarking
Words: 1080 Length: 4 Document Type: Term Paper

This is also important in trying to determine whether the studio will be able to sustain the initial costs until revenues will balance them) to external data such as market share, the total size of the market, the size of the competitors, external forces impacting the market, etc. Some of this data can be drawn from theoretical research, with much of the data being public and available for anybody. Business

Business Development Strategies As a
Words: 1038 Length: 4 Document Type: Marketing Plan

For this reason, maintaining a current and accurate knowledge of all applicable circumstances, laws, and opportunities will be a top personal priority in my strategy for business development. Being able to provide reliable information in a manner that is both expedient and non-intrusive is key to building solid client relationships, and the more my clients feel that they are being treated with great personal attention, care, and competency the more

Business Development Learning How to Go About
Words: 972 Length: 3 Document Type: Essay

Business Development Learning how to go about selling to the U.S. government which is the largest buyer of goods and services in the world is a very daunting task. The federal government is expected to reserve a fair proportion of its purchases and contracts for services and property for small businesses. The government achieve s this through setting aside some parts of its procurement to small businesses. Small businesses that have

Business Management Plan for Primary Care Setting
Words: 2870 Length: 10 Document Type: Term Paper

Business Management Plan for Primary Care Setting Develop a business management plan for a primary care setting Promote an APN practice to the public Expertise of professionals specialized in the skills and knowledge are vital towards the achievement of goals and objectives with reference to the reformed health care system. In the context of the restructured health care system, Advanced Practice Nurses (APNs) are unique and valuable service providers. The effectiveness and efficiency

Online Business Expansion Plan
Words: 5114 Length: 14 Document Type: Research Paper

Online Business Expansion Plan: Hot Dragon Viability of Product or Service Hot Dragon is a company that provides spicy mustard and hot sauces of various types. The company is going to start offering its hot sauces and spicy mustard online, so it can be directly shipped to customers. That will be more convenient for those customers, since they will not need to be concerned with heading out to a store to buy

Personalized Manager-Development Plan: In Today's Global Society,
Words: 885 Length: 3 Document Type: Essay

Personalized Manager-Development Plan: In today's global society, management plays a crucial role in controlling the inter-dependence of the relationship between businesses and the society. The management of this interdependence is increasingly important for managers in today's corporations, public administration, and organizations. Preparations to be effective as a manager would require management education that provides knowledge regarding management principles and functions. In light of the increased globalization in today's society, the most

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now