Business
Carley Fiorina arrived at Hewlett Packard in 1999 after having a successful career at Lucent and AT&T. Even before she moved into the CEO's office, she had several obstacles that she had to overcome. Fiorina took over HP at the height of the tech boom. Making money in technology industry had become a lot harder than it used to be and Fiorina knew that HP had to make some serious changes in order to successful. She had a vision and she wasn't afraid to share it with others. She spearheaded the initiative to acquire Compaq Computer, despite the objections of the son of company co-founder William Hewlett and many other stockholders (Vries, 2005).
From the beginning she had to figure out how to strike a delicate balance between propelling HP's turgid culture out of its declining ways and into the high-speed Net Age while not losing the elements that had made the company an American icon. The goal was to preserve its deep engineering roots and its good, old-fashioned dependability (Burrows, 1999).
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Business Communication Communication is a necessity in a firm for ensuring effective interaction between employees and the management (Hartley & Bruckmann, 2001, pg 345). Communication also determines the code of ethics in a business and should be observed strictly (Mehrabian, 2007, pg 234). A firm's business revolves around people in the external environment, the employee team as well as its clients. Every individual in the firm must be accorded respect and
Business Communication Theory This work conducts an examination of five different books or articles on business communication theory and reports on each of these works. Cornelissen and Business Communication Theory The first work under review is that of Joep Cornelissen entitled "Understanding the Development nd Diffusion of Integrated Marketing Communications (IMC) A Metaphorical Perspective" reports that recently "theoretical commentaries and empirical research" regarding the conceptualization of Integrated Marketing Communications (IMC) have been concerned
Business Communication Across Cultures Business Communication is a necessary challenge that each person faces daily. Communication is an aspect of business that is necessary to success and achievement. Many countries in the world are industrialized to the point where their culture is in what is called the information age or the digital age. Digital technology, social media, and information technology are prominent aspects to life, communication and business. This paper will examine
An interesting theory on interpersonal communication was developed by Leon Festinger, and refers to cognitive dissonance. Regarding this theory, cognitive dissonance is represented by an aversive drive that determines individuals to avoid opposing points-of-view, to seek reassurance when making a difficult decision, and to modify their individual beliefs in order to match public behavior in certain conditions (Festinger, 1957). In other words, the theory refers to the differences between behavior
Communication Protocols In order for the goals of a company are achieved and profits are maintained there should be an effective communication protocol within the business that can be relied on. Business opportunities can be discussed in interviews, board room meetings and other informal discussions within the business. The objectives of the business can also be discussed here. Therefore effective communication protocol is a vital component for a successful business. This communication
Business communication is mainly used to promote or market an organization as well as its products and service since it incorporates the steady flow of information. Additionally, business communication is not only used in transmitting information within a business but is also used in relaying information between a supply chain. While the supply chain basically consists of the consumers and the manufacturer, business communication is also used to tackle legal
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