The Marketing Managers have no say so in the changes that need to be made. It is a business; they are employees. There were about seven employees from different divisions of the company on the task force.
During the first meeting with the task force, Bacon allowed others to make decisions that he just went along with. Not everyone knew each other and felt uncomfortable. To have a more relaxed environment everyone should have introduced themselves and given some background in regards to their expertise. Bacon should have had some kind of outline as to what he wanted to achieve. Again he did not gain control.
He allowed the suggestion for the team to be broken up in groups, but everyone was to stay in contact with him and keep him up-to-date on how the projects were going.
Bacon's focus stayed on a group that he felt he got along with well and allowed another group member (Meir, an economic analyst) to basically work on his own. He did not stay in constant contact with Meir as he should have, I believe this is what caused some of the problems within the task force. The task force I think should have all worked together. I also think that there were major communication issues within the task force.
There was a lot of talking but no one was really listening. With Bacon only having two years experience he had a lack of leadership skills.
Although the task force had a short amount of time, about five weeks, before the first meeting with the heads of the company,...
Bacon to develop a readiness for change in order to get the changes in place and to press for ongoing evaluation and for additional change as needed. He might have prepared his managers better for the fact that certain types of changes would be necessary, and now that they know what those changes are, he must keep the managers focused on the fact that change is needed because the
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