Built to Last
About the Book
The authors for Built to Last by James C. Collins and co. author Jerry I Porras, spent six years in research in order to write this book. After their thorough research they confessed that their own presumption about business success were spoiled and ruined by their authentic and concrete findings together with the preconceptions of almost everyone else.
Built to Last is the story that identifies eighteen "imaginative" companies and sets out to find out what is being so particular and unique about them where, in order to get on the list, a corporation had to be well-known, along with an astral brand image, and be maximum fifty years old as well as different such as the Wal-Marts, the Mercks and the Disneys etc.
Thus, the significance to the success of this book is that the authors didn't waste time in comparison those companies with business failures. Rather, they use a control...
They embrace the genius of the and -- and they do not become beholden to a single leader, idea, or product. They still preserve the core organizational values even while trying to stimulate progress and surpass past achievements. In short, consistency is key, consistent alignment with values and image, while changing to shifting needs so the company can still meet those values. This book, written in the late 1990s, suffers
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Their contributions might be as worthy if not worthier than the contributions of a stalwart organization that has survived decades of market vicissitudes but which has no concrete contributions or merit. Not all is lost in the mire of Collins' masturbatory research, though. One of the most compelling sections of the book is the Hedgehog Concept, which can be applied to both personal and professional greatness. The Hedgehog Concept suggests
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