The use of Value Stream Mapping to define the next generation of airlines has given Boeing a competitive advantage in the global market for commercial aircraft (Smock, 2008). As part of the sourcing and strategic procurement process on the Dreamliner, the company has created teams that are process-centric, looking at how to be more efficient at not only the actual design of the project, but the processes that the designs are based on. In addition, Boeing has worked to bring suppliers into the design, development, and launch phases of a new project.
Future State of Lean Relationships
Consistent with the strategies Boeing is using to manage its supply chains, seeking greater levels of collaboration strategic sourcing is the company's vision of having a virtual team of customers (both internal and external), prime subcontractors and subcontractors (Blake, Eash, 2003, p. 659). This model of the future of lean relationships also speaks to the need for an intensive level of effort in benchmarking existing processes and defining entirely new ones. Boeing has also moved away from a matrixed organizational structure for Supplier Development, adopting more of a dedicated structure specifically for this aspect of their strategy. In addition, Boeing is actively using quality management audits including the definition of enterprise compliance and quality management systems and processes to ensure supplier quality over the long-term of projects. The lessons learned from Boeing moving its supply chain into the 21st century...
And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances. In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have
Qatar Airways: Strategic Management Qatar government owns Qatar Airways, which is one of the world's 5-star airlines operating on both international and domestic destinations. The airline provides amongst the most reliable and best comfort to passengers in the industry. The services offered by the airline are excellent both on ground and in air. The airline target groups are corporate, middle and upper middle classes. With the its latest expansion efforts, Qatar
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