These employees are able to develop user-friendly websites, offer specialized assistance to shoppers and interact in a manner that increases customer satisfaction and loyalty. The previously discussed forces belong more to the internal environment of each online jeweler, but the forces which are directly perceived by the customer must also be addressed. They refer primarily to high levels of product quality and competitive retail prices.
3. Blue Nile's Strategy
The number one online jeweler has developed and implemented an aggressive strategy to expanding its operations and gaining more customers. They for instance understood the massive importance of marriage and engagement rings and emphasized on high quality and variable price engagement rings. Foremost, 72% of their operations were focused on selling the rings to the future spouses. Another point in their business approach was the...
The anticipated response to the threat posed by Blue Nile would be to counter it by providing wider and more affordable range than Blue Nile. Whiteflash.com They look forward to giving Blue Nile a stiff competition in the field of custom-made jewelry as well as building a larger client base through their return policy and upgrade incentives. Their strategy that seems to work for them now is having flexible terms for
5 million 2004 = $6.5 million 2005 = $7.6 million 2006 = $9.7 million Should watch Jamesallen.com whose offer and features very closely match Blue Nile Key Success Factors for online diamond and fine jewelry 1. Accurate product descriptions and certifications Selling online eliminates the opportunity to have physical engagement with the jewelry. Accurate descriptions and third party certifications build confidence for the buyer that the items they purchase are genuine. 2. Easy to use website Given the large
Chemistry The Many Dimension of Red Red is one of the oldest colors known to humans. It is a color that carries with it significant emotional meanings. Red occurs in nature on Earth and in the cosmos. It is a dynamic color affecting people and animals. The paper will explore the history of the color red with regard to its chemical properties, natural history, and cultural significance. The study of color proves
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