Blockbuster Video
Discuss the leadership role you expect your management team to have in implementing the change.
The basic leadership role that managers should be embracing during the transition requires setting the example. This means that executives must be thinking outside of the box in order to achieve a variety of tasks. The first step requires carefully looking at other business models and the current approach utilized by the firm. In the case of Blockbuster, there has been a focus on expanding or changing the brand name by concentrating on a number of areas to include:
Expanding the stand alone kiosks.
Offering movie rentals on Motorola phones.
Working with Samsung to develop videos on demand.
Making retail stores much smaller. (Farrell, 2010, pg. 444)
These are designed to help the company become more competitive in the future. The problem with this...
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