Blackberry's direct marketing strategy should focus on its existing customers. There are a few reasons for this. Naseri and Elliott (2011) have showed that social connectedness is one of the most important variables for success in direct marketing. Blackberry's existing customers interact with one another easily through the proprietary messaging platform. It is easy, therefore, not only for Blackberry to interact with its customers directly through multiple platforms, but for direct marketing programs to be disseminated through the company's audience by the audience members themselves through their existing social networks. Blackberry can increase internal sales to existing customers by encouraging them to purchase additional services, but also to become evangelists for the company through their social networks. This creates a spinoff effect when targeting one customer could result in many customers receiving the message, if the promotional campaign is effective. The direct...
The first is that Blackberry should attempt to generate additional sales for the company's products and services through this program. The audience is already captive, and Blackberry should extract value from this group. The company can also foster greater brand loyalty by unlocking more value for its customers -- the more they get out of owning a Blackberry the more likely they are to purchase another Blackberry in the future.
Marketing Plan: Mobile App for General Mobile Users Marketing Business Mobile App Smartek Inc. is going to introduce new mobile applications package that includes alarm and reminder snooze, appointment setter, note taker, and financial management applications. The new mobile apps package will be introduced in the United States and will mainly target students and business professionals along with ordinary individuals that have smart phones, personal digital assistants, tablets, and other smart gadgets. This
Marketing SLP Target Market Brand Image Competitor Analysis Environmental Analysis Porters Five Force Model Current Rivalry Threat of New Entrants Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products Apple has had an exceptional growth streak over the last decade and represents a suitable target for a marketing analysis. Apple has seen sales and revenue peeks in the last few years which is at least due to the fact that sales in China have ballooned. China, which is
Blackberry Playbook: Critical Evaluation Blackberry Background Market value Main products Operations Target Customers Features of target market Product Value Product core customer value Actual product features Augmented features Nature of Product Value preposition Product Life Cycle Product Life Cycle PLC Stage of Blackberry Playbook Sustainable Life Cycle Assessment of RIM Competitors Analysis SWOT Analysis of Blackberry Playbook Main product competitors Competitors of the Product. Type of competition Pricing Strategy Product Demand Distribution Promotion Mix Advertisement done The business level strategies are analyzed to interpret the current market position of Blackberry Playbook. There are multiple competitors of the
Apple iPad 4 Questions from the Survey Used to Conduct Qualitative Research On a scale of one to five with five being an extremely strong desire and one representing no desire, what is your desire to purchase an iPad? What is the main use for which you are buying an iPad? In your opinion, why do you see the iPad as being more expensive than other tablets? What other apple products do you own? What word
Thus the N95 and similar efforts need to help to reposition Nokia again as a premium brand. Positioning: Nokia risks competition from single-focus competitors. BlackBerry is the acknowledged leader in e-mails through corporate servers, iPhone for iTunes compatibility, and Microsoft-enabled 5.0 PocketPC-equipped phones (such as the LG or Samsung sets) for compatibility with desktop and laptop PC programs. Product: Compatibility with computer operating systems is a constantly-changing universe. As Microsoft more
Marketing Plan Item Page Product Description Value proposition 3 Features and Benefits Target market Competitive Analysis Strengths Weaknesses Opportunities Threats Marketing objectives Measures Pricing strategy Distribution strategy Marketing promotion The Budget Sales Forecast Table 5.1.2 Marketing Expense Budget The founders of Dropbox Inc. have formulated this three-year marketing plan with an aim of securing additional funding for growth as well as to inform potential investors, as well as existing customers of not only the service's direction but also its current status. Initiated only six years ago, Dropbox has
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