Distribution (Place). Transportation for the company's product line will be outsourced.
Promotion. As noted above, biodiesel products possess a number of characteristics that can be promoted to different industries and organizations depending on their specific needs. Larger enterprises such as Universal Studios Theme Park could be encouraged to use biodiesel alternatives based on the tax advantages and public relations opportunities such use affords; likewise, governmental agencies could reap economies of scale by converting large vehicle fleets to biodiesel applications and also enjoy the PR benefits that accrue to such use.
References
Cravens, D.W. (2000). Strategic marketing...
Biodiesel Distillation The Advantages of Biodiesel Distillation The search for non-fossil alternative fuels has been conducted now for more than a decade. The impetus for this search has increased in more recent years mainly due to the talk of supposed global warming; the incidence of which is increased by the release of CO2 into the atmosphere by fossil fuels. Because of the Kyoto protocols, one of the primary processes being perfected is
Historically one retailer in the area has offered 100 gallon drums of B100 to consumers for purchase, but has recently restricted sales to 500 gallons per purchase, no doubt to serve industry. While another retail location has spotty supplies that must be called upon, on a weekly basis to determine if B100 is even available, though conveniently they do sell it by the gallon. (Biodiesel in Tampa Website) Competition One of
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Plant Biology Shoot architecture enhances photosynthesis largely by maximizing the ability of the plant to get sunlight. Obviously light is the crucial resource in photosynthesis, but different plants obtain the resource in different ways. For example, the basic arrangement of leaves on the plant stem (known as "phyllotaxy") is different for every species of plant -- however, in all of these cases the plant has evolved so that the emergence of
Managing Emotions Among Salespersons Personal selling is a very dynamic line of work and the ability of a salesperson to manage their emotion is very important. This research will look at the role salespeople's ability to manage their emotion has on their performance and behavior. It will bring to light an emotion regulation strategy which is adaptive for the management of negative emotions. A conceptual framework will be built to bring
The company tried breakfast food with little success, and failed at branching out into music as well. Overall, there is little evidence that Starbucks can be anything other than a coffee company. Despite the weaknesses, there are a number of great opportunities in the market. The best is the opportunity that Starbucks is already pursuing in emerging markets. There is a strong focus on Asia and the Middle East. The
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