Distribution (Place). Transportation for the company's product line will be outsourced.

Promotion. As noted above, biodiesel products possess a number of characteristics that can be promoted to different industries and organizations depending on their specific needs. Larger enterprises such as Universal Studios Theme Park could be encouraged to use biodiesel alternatives based on the tax advantages and public relations opportunities such use affords; likewise, governmental agencies could reap economies of scale by converting large vehicle fleets to biodiesel applications and also enjoy the PR benefits that accrue to such use.

References

Cravens, D.W. (2000). Strategic marketing...

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Kram, J.W. (2008, April). Biodiesel blossoms in the Sunshine State. Biodiesel Magazine. [Online]. Available: http://www.biodieselmagazine.com/article.jsp?article_id=2209&q=&page=3.

Schmidt, C.W. (2007). Biodiesel: Cultivating alternative fuels. Environmental Health Perspectives, 115(2), 86-87.

Swanson, K.J., Madden, M.C. & Ghio, a.J. (2007). Biodiesel exhaust: The need for health effects research. Environmental Health Perspectives, 115(4), 496.

Tampa, Florida demographics. (2008). U.S. Census Bureau. [Online]. Available: http://quickfacts.census.gov/qfd/states/12/1271000.html.

Woodman, P. (2007, June 8). Brown goes green and tries out biodiesel train. The…