The main risk is brand dilution, so it is recommended that Billabong use a different brand when entering these new segments.
Another option for long-term success is to roll out a high end line of customized gear. The surfwear market is already priced at a premium level, demonstrating that credibility inhibits price elasticity. Therefore, a super-premium line can be introduced. This would put Billabong into competition with niche players, but Billabong's economies of scale and international distribution network enhance their ability to compete in the niche markets considerably. Despite fears of an economic downturn, there is long-run value in developing a high-end option, because the cyclical nature of the industry ensures that the market will recover.
On a more corporate-wide level, Billabong can assist their long-term competitiveness by establishing a corporate presence in the United States. The company has done an excellent job penetrating the Australian market, but there is still room for further penetration into the U.S. market. Moreover, the firm is still subject to considerable foreign...
Dining Analysis When deciding to visit a casual dining restaurant, the first choice one makes is whether to choose a restaurant from a chain or to choose an independent restaurant. This decision is an important one. Chain restaurants tend to offer consistent dining experiences, so that a person can anticipate the level of quality and service he or she will receive at the restaurant. However, as restaurant chains grow, they
Throughout that time, full-time corresponding enrollment, consisting of students who took twelve credit hours per semester, saw a fourteen percent increase, as compared with a nine percent increase in total enrollment at other institutions. In the summers of these years, full-time enrollment (FTE) grew by fifteen percent, while total enrollment saw a ten percent increase. Researchers have concluded that extended Pell grants appear to be enabling students to attend
According to Dripps (2001), "Few debates in American law are as sustained, or as bitter, as the debate over the exclusionary rule. Critics have attacked the exclusion of unconstitutionally obtained evidence for compromising the pursuit of truth in adjudication, for exceeding the constitutional authority of the judiciary, and for fostering police perjury and judicial hypocrisy" (p. 1). Proponents of the exclusionary rule maintain that there exists a fundamental need
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tone of the memo is too casual. Instead of setting up the memo with empty, 'filler' comments such as the fact that the poster found the topic fascinating, she should 'get right to the point' about what she believes she learned about workplace violence. She also restates information that the reader already knows, such as the fact that she was the 'rep' for the company at the event. The memo
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