In contrast, the Tebow ad was designed to appeal to younger consumers with a hip attitude -- people who are likely to be hungry for the best cellphone deal they could possibly find. Although the conceit of the advertisement was clever, its message was also clear -- that not having to have a cellphone contract is liberating.
In the advertisement, Tebow is shown doing all the things he can do without an NFL contract: being a doctor, a comedian, a chess master, a bronco rider, etcetera. The images are funny and absurd as but also create a memorable impression in the mind of the viewers that T-Mobile is a company with both a practical plan and an ethos that suits their sensibilities. The advertisement concludes with Tebow making world peace at the UN and being an astronaut. The advertisement was unexpected and slightly surreal, which further contributed to it being so memorable.
Other Superbowl advertisements capitalized...
Mobile-Sprint Merger A merger between T-Mobile and Sprint could produce shareholder value for both companies because both companies are underperforming as stocks and both companies' fortunes rest on the prepaid smartphone market. Both corporations trail market share leaders AT&T and Verizon, with Sprint 3rd and T-Mobile 4th. Many believe that if these companies do not make a major move soon, they could be squeezed out of the market. Deutsche Telekom has
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Action Plan The marketing plan will be executed by way of setting a budget, and time frames. Then, the difference personnel who will need to implement the plan will be identified, and given tasks associated with this marketing plan. Furthermore, there will be a set of objectives that will guide the different team members with respect how what they are trying to achieve in implementing the marketing plan. Responsibility There are hundreds of
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Mobile/Sprint Merger? Investigating the Possibility of a Sprint and T-Mobile Merger Sprint and T-Mobile Merger (?) AT&T Acquisition of T-Mobile (?) Advantages to AT&T Effects to the Consumer The purpose of this paper is to analyze the feasibility of a Sprint and T-Mobile merger. The two companies utilize similar technology and it was thought that a merger of the two telecommunications giants would offer a certain synergy that would add value not only to the
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