com and do not have brick-and-mortar expenses like Best Buy. In the long-term, shifting to a service-based model that caters to more localized regional needs may be necessary, as the traditional 'low, low price' model of the company may cause profit margins to dwindle too low, as consumers have more comparative options and access to discount retailers.
CompUSA
Issue: Poor Customer Service
Like Best Buy, CompUSA is an electronics store. Thus, there is always a chance of dealing with a supersaturated market. With computers, there tends to be a higher turnover than other items than in other technological markets, 18 months according to so-called 'Moore's Law' (Malhotra, 2007). Thus saturated demand may prove less of an issue, despite underperformance by Microsoft's new Vista operating system. But CompUSA has another problem -- poor customer service and customer relations. "Did I mention that some of the most tedious moments of my life have come when I've waited in line to buy something at a CompUSA," notes one recent shopper (McCracken, 2007).
As consumers have ample opportunities to purchase computers in other venues, such as the Internet, which offer more opportunities for...
Best Buy Strategy Best Buy Current Strategy Best Buy Co. Inc. is a global retailer that produces technology and entertainment products and services across the globe. The company incorporated in 1966 in the state of Minnesota and today it is operating in U.S., Europe, Canada, China and Mexico. Best Buy controls a collection of retail stores and websites under eleven brand names. Target Market Best Buy mostly targets the individual consumers, which Best Buy
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