Ben and Jerry's Financial Statement Analysis
Through a ratio analysis of Ben and Jerry's comparative balance sheet and comparative income statement for 2004 and 2005 it was determined that Ben and Jerry's appears to be financially stable. Three different types of ratios were used to assess the company's health including liquid rations, profitability ratios, and solvency ratios.
Liquid ratios that were analyzed included working capital, current ratio, and acid test ratio. "Liquidity ratios measure a firm's ability to meet its current obligations" (Credit Research Foundation, 1999). Based upon the working capital, it was determined that in 2004, Ben and Jerry's had $8,200 on hand to satisfy contingencies and the number rose to $11,100 in 2005, which appears to indicate that Ben and Jerry's was more financially prepared the following year. Furthermore, an analysis of the current ratio, which measures Ben and Jerry's ability to pay off their debts determined that Ben and...
Ben & Jerry's: A Strategic marketing plan Ben & Jerry's the international leader in handcrafted ice cream with a social conscious is analyzed in this strategic marketing report. Developed on an integrated public-private business prospectus, the Company set the tone for trailblazing product and brand identity configurations with an ethic of social responsibility and global sustainability long before it was customary. Although now subsidiary to the products and services giant, Unilever, Ltd.
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" As will be shown below, the bottled water market is increasingly competitive and consumers have a dazzling array of choices available to them. It is clear that Voss has taken this into account when developing its sophisticated packaging, some samples of which are shown in Figure ____ below. Figure ____. Representative Sampling of Voss Packaging Techniques. Source: noisedfisk.com/illustrations/vosswater.jpg, www.uncrate.com/men/images/voss-water.jpg, http://www.urbanfare.com/featuredfare/images/weeklyad/voss_water.jpg In fact, one new admirer of the Voss brand unashamedly proclaimed that even
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