Beer war: competitive dynamics in the brewing industry

Beer War

A series of conflicts have recently emerged as a consequence of the fact that many small breweries in the U.S. have trouble keeping their businesses as long as large beer makers devise competitive strategies in order to discourage entrepreneurs. Through watching Beer Wars, viewers are likely to understand what keeps large companies in the lead. Their aggressive tactics virtually make it impossible for small breweries to make profits while operating in accordance with sets of legislations imposed by influential bodies in the industry. Politicians are typically inclined to support large beer companies because they are often provided with large donations from these respective firms. Moreover, large breweries employ aggressive tactics when they come across small breweries that they consider to be a threat.

While people are traditionally accustomed to thinking about horse drawn beer carriages when they are presented with the logo of a notable beer producer in the U.S., conditions are shown in a whole new light in Beer Wars. The general purpose of this film is to present people with the beer environment in the U.S. And with the fact that large corporations are focused on preventing small breweries from achieving success. This happens in order to keep share-holders happy and in order to keep big names in the industry.

Being a good brewer is not enough to keep someone in this industry, considering that names like Anheuser Busch, Coors, and Miller control who sells what type of beer and as they are even in charge of the location where their beers are displayed in stores. The masses are accustomed to believing that they are actually in control of what they buy, but the truth is that many individuals have trouble distinguishing between their presumably favorite type of beer and another beer. This practically means that as long as they do not have access to a wide range of beers who are produced by individuals who are actually interested in providing their customers with the best products that they can possibly produces, beer enthusiasts will have little to no chances of really discovering what a good beer tastes like.

Craft beer makers make small profits as a result of their hard work because they constantly need to invest in order to be able to keep up with legislations imposed by larger companies. The fact that the number of beer connoisseurs is much smaller than the number of individuals who believe that they like beer and who are likely to drink anything that is in front of them is one of the principal issues with craft beer. In order to make their products available to a wider public, small breweries need to invest in advertising and need to present beer aficionados with the elements that differentiate their beer from more common beer types. It is difficult to assess the effects that such a strategy would have on their profits, as a dedicated brewer is even likely to end up spending much of his or her profits on advertising techniques. With large breweries also issuing advertising campaigns that associate their products with traditional beer making, beer consumers have a hard time understanding what product they should choose, as most of them fail to learn that there is actually a very big difference between mainstream beer products and beers that are produced with the brewers actually getting actively involved in the making process.