¶ … Australian Cladding Company Details task: Please read case ? additional materials) answer questions end. Presentation requirements: Essay format (refer additional materials)
The Australian Cladding Company Analysis
The increased competition in most business fields has determined companies to develop innovative strategies that can help them create competitive advantage. In order to reach this objective, there are certain aspects that these companies must focus on when establishing their strategy. The most important issues that require their attention and efforts are represented by human resources management, costs, and resources.
The costs that are associated with their production process require increased efforts that certain companies cannot afford in this business environment. Therefore, they are interested in reducing production costs. There are several strategies that can be addressed in such situation. In order to reduce their costs, most companies prefer to outsource some of their activities and processes to cheaper destinations like China and India. This allows them to significantly reduce the costs of their products and services. However, the problem in this case is represented by the reduced quality standards determined by lower production costs. Many customers tend to distrust products from these countries because of the frequent quality problems reported by other customers.
The resources of these companies represent another area that requires improved strategies. This is because it is important to develop strategies intended to increase the efficiency of how these resources are used. This refers to financial, technical, and human resources. The efficient use of these resources is an important factor that helps companies create competitive advantage. However, this requires the help of specialists in the field.
There are certain issues that can significantly influence companies' activity on the market. It is important to understand that human resources represent the most important resource that companies can use in order to create competitive advantage. Therefore, it is recommended to develop the proper conditions that can help develop employees and improve their performance. Companies and their managers must focus on developing human resources strategies based on motivation of employees.
Problems of the Australian Cladding Company
The Australian Cladding Company is one of the most important companies in the constructions industry. The company's success on the market determined its managers to consider that it was their expertise and strategy that determined the company's success on the market. The situational analysis using the five forces model reveals the fact that the company's success can be attributed to the expansion of the market, and not to certain innovative strategies developed by its managers. This means that in developing markets, companies can increase their market share by simply addressing the increased demand, as it is not necessary to modify strategies in order to increase the number of customers (QuickMBA, 2010).
This is also the case of the Australian Cladding Company. The economic and financial crisis has determined significant reductions in the construction business. As a result, the company's sales, profits, and work levels have been reduced. Therefore, it is obvious that the company's activity was not based on a proper strategy that could be used in supporting the company.
There are numerous problems that are likely to affect the Australian Cladding Company's situation. Most of these problems refer to the situation of its human resources. The strategy that the company has used is revealing its effects on its employees and on its activity and position on the market. In order to correctly evaluate the company's situation, it is important to identify the issues that affect the company.
The most important problems that affect the company's activity are represented by: increased labor costs, efficiency problems, staff retention problems, workplace incidents, issues between men and women employed by the company, reduced performance of employees, reduced professional development, and others. These are the issues that the Australian Cladding Company must focus on in order to develop a successful strategy (Sims, 2007).
Increased labor costs
This is one of the most important problems that the company must deal with. It has been reported by the cost management analysis that labor costs are increasing. There are several causes that determined this situation (Armstrong, 2006). These causes are represented by the higher salary levels that can be attributed to market conditions, and by the increased number of hours spent by employees at work. In addition to this, it seems that the reduced efficiency of the company determines these costs to increase.
These increased labor costs lead to higher prices of the construction work developed by the Australian Cladding Company. This affects the company's customers, because...
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