Sales Presentation Herceptin Sales to Cancer Treatment Centers of America Sales Presentation to Cancer Treatment Centers of America Prospecting Pre-Approach Handling Objections Herceptin is a recently developed drug used in the treatment of HER2-positive breast and gastric cancer that has metastasized. HER2 is human epidermal growth factor receptor and when found on the outside of cancer cells it promotes tumor growth. Approximately 20% of tumors express HER2-positive characteristics. If untreated this cancer has the potential to

informal forms of education. I need to look clean and manicured. Details are important. I would wear something casual yet stylish. It is important to dress for success, too, since success is part of what I am selling. I cannot look too casual - I must look like I have achieved something in life because of my educational track. This attitude should also be reflected in non-verbal behaviors. I would

Terry's presentation could have been appropriate for the audience. My assertion in this case is based on the purpose of the said presentation. However, it should be noted that Terry was not perhaps the best person to handle the more technical questions. In this particular case, the audience was an engineering group. The purpose as it is pointed out "was to get the engineering group's buy-in on the prototyping

His stories on the other hand did not improve his clarity of the point represented making it of no interest to the audience. The story narrated was also too long and at some time I got bored up and switched my mind away from the presentation. What helps best helps me to understand the topic What helps me best to understand the topic is the way the presenter used diagrams in

build rapport with your audience during a business presentation? 'Know thy audience.' This is essential to give an effective business presentation. The presenter must be familiar with the knowledge base of his or her audience. Without effective audience analysis, a good presentation will not be comprehensible -- otherwise the speaker runs the risk of being too technical or too simplistic. The purpose of a business presentation is usually to educate

Speech Evaluation The presentation I saw on the "No Child Left Behind" law was a well-organized speech that communicated its points well. The speaker appeared to give thought to her appearance. She wore a suit. It was not a severe business suit, such as the kind of fabric a man's suit might be made out of. Instead the suit was a nubby fabric that might have been linen or silk, in a