¶ … asses two cases related to public relations. First our focus will be on a case regarding a Persian restaurant, we will assess the factors regarding the demise of business activities of this restaurant and consult ways on how to improve this since it is very crucial for the survival of this business. Secondly, we will emphasize on how to give an image boost to the American Bull Terriers who is commonly known to be a very violent animal species.
Case I (Tehran Restaurant)
In this case, it is very important to realize the background factors which are responsible for the demise of business activities of this restaurant. The main root cause of the problem is the negative public perception the general public has regarding Iran or any other thing associated with it. This is created due to the extreme negative perception the media portrays about Iran and its government's ambitions. However, there are certain things that the business owners must realize which can help them in coping up with this crisis.
Firstly, they are not associated with the Iranian Government (I am assuming this since any government won't open a restaurant in the territory of its enemy nation for over 25 years for some hidden objectives without them knowing), so for the management of this restaurant it is very important to focus on this fact. Secondly, its just the perception that they have to worry about and not the quality of service which they provide. They could choose to adopt the following strategies to make them look more appealing for the customers.
First, they can rename their restaurant towards a more acceptable name which may be common in the public, a name which is more Western and related to the foods and beverages industry could also benefit the business here. Second, they can choose to advertise the excellent reviews which they received during the past 25 years regarding their services, atmosphere and especially the food....
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