Comparing Literature Reviews
In both articles, the literature reviews are thorough and very well organized. Starting with (Jansen 2007) the depth of literature review to the cause -- and effect level of the analysis is impressive. The researchers who completed the analysis in this article have found many references to research that refute their claim, that sponsored search is more effective. In fact the secondary research and open-ended discussions completed by the Marketing Leadership Council (2006) are exactly the opposite of the findings of (Jansen 2007). Of the two, the latter has created a bibliography that supports how contextually-driven sponsored search is relative to non-sponsored research, showing that search engine results page (SERP) is an accurate metric for evaluating the effectiveness of each phase of the researchers' methodology. The literature review from the (Marketing Leadership Council 2006) shows in Table III a series of common metrics for measuring Search Engine Marketing (SEM) efforts. Included in this set of metrics are conversion rate, cost per order, cost per action, return on advertising spend (ROS), and return on investment (ROI). In the area of metrics or key performance indicators (KPIs), both studies' literature reviews have sufficient coverage to be practical to the reader who will actually have to implement a search strategy online for their companies.
One of the stronger aspects of the (Marketing Leadership Council 2006) research is the actual case studies from Fairmont Hotels and Medtronic, while the (Jansen 2007) research does not specifically include practical case studies for use by practitioners relying on their research. What is prescriptive about the Fairmont Hotels case analysis specifically are the four steps that the hotel chain took to optimize their SEM strategies (page 13). The focus on being able to create brand awareness is shown graphically in the case study as well (page 14). Integrating SEM efforts across specialist teams, product and regional groups is one of the most valuable practical concepts presented in the (Marketing Leadership Council 2006) research (page 15). In summary, both papers excel in their literature reviews, including an ample set of references for future reading.
Comparing Theoretical Frameworks
Of the two articles, the theoretical...
Articles of Confederation and Constitution Constitution addressed a number of complaints listed in the Declaration of Independence against Great Britain's King. In addition, the Constitution cured a number of weaknesses in the Articles of Confederation by giving powers, rights and divisions to the federal government, as well as providing a different method of amending the Constitution. At times, the Constitution was developed through compromises such as the Great Compromise, which set
S. government to be deeply committed to an 'alternative' fuel policy that is widely criticized for its inefficiency. The EPA article shows that the United States government and its oil, auto and agro industry partners have collectively pushed forward with an alternative fuel policy dominated by corn-based ethanol and biofuel strategies. Specifically, according to the Environmental Protection Agency, "the Renewable Fuel Standard program will increase the volume of renewable fuel required to be blended into gasoline to
articles as well as an analysis of the three articles that have been chosen. There will also be a reflection on the connections that these three articles have towards the best practices in the social studies context and field in general. The three articles to be reviewed and analyzed are; "Technology and classroom practices: An international study." By Robert B. Kozma "Using poetry in social studies classes to teach about cultural
Articles on the History of Christianity Christopher J. Haas' article "Imperial Religious Policy and Valerian's Persecution of the Church, A.D. 257 -- 260" was published within the scholarly journal Church History in 1983, and the author focuses his attention on the persecution of Christians by the Roman Emperor Valerian. According to Haas, one of the most compelling aspects of Valerian's persecution of Christians was the sudden shift in his official
This then gives the work reasonable transferability. URL http://www.jstor.org/stable/40005275 The second article addressed the challenge faced by the wives of veterans with post-traumatic stress disorder (PTSD). In this study, the researchers examined the perceptions of nine wives whose husbands were experiencing PTSD. The data were collected using a semi-structured in-depth focus group. The sample design for the research is purposeful and consequently the researcher was unable to derive statistical generalizability from
Feminist economists can broaden our understanding of economic processes and institutions by exploring the ways in which people's economic opportunities, choices and constraints are influenced by their multiple and often contradictory social locations. Examining the ways in which ostensibly universal categories are constituted by oppositional dualisms can reveal the ways that false universalism naturalized and reproduces social hierarchy and inequality. Finally, taking gender seriously, as well as other significant dimensions
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