Most historians are quite fond of dates and eras, while Feldman is concerned with the objects, their ultimate purpose, and what they say about the culture as a whole, above all else. As with many cultures, symbolism is highly important in much of the Ugarit artworks, and the descriptions of the many figurines showed religious and cultural overtones. It was interesting that ivory was such a prevalent medium for the work, and indicates the detail of the work and the craftspeople, because ivory is a relatively soft medium and can be broken or chipped if it is not crafted with care.
Throughout the article, the idea of "International Style" comes through as the author uses illustrations of Ugarit works with those of other cultures. She proves her point by doing this, and makes the article a bit more interesting, too. It seems many items may have been created in one place, and spread out throughout the country, which also backs up Feldman's theory of "International Style." Ultimately, her assessment shows that the items created during this time throughout the Mediterranean had many commonalities, and it seems that they are telling a story of cohesiveness rather than diversity. Each civilization was different, but shared more commonalities than we might think today. It shows that people are more alike than different, and art can transcend differences to unite cultures in harmony and beauty.
My assessment of this article is that it is extremely scholarly and a bit intimidating at first. Some...
Consequently, marketing efforts become more and more important. Glyn Atwal and Alistair Williams (2009) for instance argue that the creators of luxury products have to use marketing efforts to identify new customers' needs even before the customers become aware of these needs. In other words, they have to "stay in front of luxury consumers" (Atwal and Williams, 2009, p.338). And in order to do so, the luxury products manufacturers strive
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