Apple iTunes
The author of this report has decided to focus on the aspects and dimensions of a certain company. That company is going to be Apple Corporation. Rather than analyze and summarize them at a high level, the author will instead focus on a certain portion or "location" that Apple makes use of. Rather than point to a physical or map location, the author will focus on their online presence, which is mostly in the form of the Apple iTunes web portal. While Apple does sell a lot of goods and services via other retailers and its own stores and corporate locations, Apple's online presence is where Apple is best able to sell their services and products with little to no physical effort expended.
Analysis
Apple has been around since 1977. Founded by Steve Wozniak and Steve Jobs in 1977, the company has since grown to roughly 110,000 employees. Steve Wozniak is still technically employed by Apple and receives a salary every year but he is not the presence he was at Apple's inception. As many people know, Steve Jobs passed away in 2011 after a bout with cancer. Their relationship used to be quite good but things did mostly sour over the years including a time where Jobs departed to found his own company. He later came back and brought his nascent software company with them. The Unix-based operating system that this other company, known as NeXTLEVEL, had created is what became the basis for what would become Mac OS X, the current iteration of the Macintosh operating...
The customers have often been left at dead-ends in the company's product strategy with only high-priced options left for moving into a next-generation product (Jonash, Koehler, Onassis, 2007). Suppliers have often been given inadequate information on new products, and if they are given new product designs, held to very stringent standards as to how they are used (Apple Investor Relations, 2011). Apple admits in its financial statements and filings
Apple iPad 4 Questions from the Survey Used to Conduct Qualitative Research On a scale of one to five with five being an extremely strong desire and one representing no desire, what is your desire to purchase an iPad? What is the main use for which you are buying an iPad? In your opinion, why do you see the iPad as being more expensive than other tablets? What other apple products do you own? What word
Their focus on software and hardware allowed their company to continue its growth trend. Furthermore, Apple re-designed its computers to focus on making them as easy and as friendly to use as possible. Since, in the 1990s, many individuals were using computers for the first time due to the increased use of the Internet, this "friendly" focus helped them to sell their computers and gain footing in the market. According
However the lack of stability in these partnerships is a major weakness for the company today. In 2008, Apple released the following graphic illustrating just how pervasive they believed video-based devices would be, which clearly makes the value of digital content providers critical to their future business model. Market Assessment of Video-Capable iPods source: (Apple Investor Relations, 2008). Implementation: Apple will need to work closely with their research and development team to
IPad: Advertising and marketing Apple's 'next new thing' iPad: The advertising campaign strategy What exactly is an iPad? One of the initial challenges of marketing this new device from Apple was explaining to consumers precisely what the iPad offered in terms of value and functionality. It was neither a laptop or a mobile phone, or strictly an e-reader. Apple called the device an iPod Touch on steroids: a touch-screen e-reader and
VRINE Model for one of the largest IT corporations in the world -- Apple Inc. The paper starts with a brief introduction to the company; its history, products, scale of operations, and market standing; and proceeds by appraising its resources and capabilities using the five dimensions or tools of VRINE Model, i.e. Value, Rarity, Inimitability, Non-Substitutability, and Exploitability. It concludes by summarizing the main ideas and findings from the
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