S. (Diaz 2007).
Apple stores may have a slightly different 'spirit' as evidenced by the long-haired slinky girls and champagne in the opening of the Brazilian store, but that is only to honor Apple's emphasis on public relatability. The retail outlets all deploy the same product conception. Apple's first self-run stores in Brazil all stressed friendly, approachable customer service, and Apple also strove to implement its store-within-a-store concept in Brazil soon after the opening of the first store " (Malley 2008). The store-within-a-store concept allows Apple consumers to go to other technology or department stores and receive Apple support and buy Apple products at a booth or kiosk from a knowledgeable, trained company representative.
Apple's overall Latin American strategy overall has come under criticism for some time although its recent expansionist efforts in Brazil have drawn praise. Many nations in the region remain underserved. One Argentinean technology correspondent complained that the iTunes Latino Store does not work in any region in South America, and that there was only a single Apple store in his entire country. Brazil has been more of a focus of Apple's efforts, despite the fact that "Venezuela, which is the number one iPod market in Latin America, doesn't have any official Apple representation in the country, and all products are sold through third parties," which makes "buying an iPod in Latin America...almost an odyssey" for countries that lack Apple Stores (Diaz 2007). It remains difficult...
Business Comparisons The cell phone manufacturer business is a global industry. It is a large and rapidly-evolving industry where few companies can maintain a high profile in the industry for an extended period of time. Some of the major players in the industry today are Samsung, Apple and Huawei, with 21.4, 13.9 and 8.7% share of the market respectively (IDC, 2015). These companies are all in different countries, and all have
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