Due to the forces of globalization and modernization, the role of culture within the purchase decision is becoming less and less intense, but the role of the society is increasing. At this level, the decision to purchase is greatly influenced by the reference group, or the organization or team with which the individual identifies or to which he wishes to belong. In order to gain the acceptance of the respective

American public education system has endured many changes in the last few decades. It has gone from back to basics, to whole language learning, and then back to basics again. The system is constantly being scrutinized by the parents who send their children to it, the students themselves, experts in the field and politicians who use its flaws as a springboard for change, while using its successes as a

IBM PC and compatible users likewise have many stereotypes attributed to their identity. The tendency to see PC users as being more rigid, less flexible, less creative and non-linear in thought processes is commonplace. They are also seen as being more from the accounting and finance side of a business, less from the creative and "cool" areas of a company (Sumner, 2007). Guarding Against Biases in Survey Concentrating on the functionality

The evangelists will be more than willing to put up with any kind of marginal performance form its navigation, with the early adopters often finding the navigation of initial screens like a game to be solved and won. For the mainstream user however, these screens can be exceptionally challenging and difficult to overcome. And the mainstream customer is where TiVo could have taken off. For the couch potato, time is

Free access for students and teachers will be available at school and home at any time (Charp, 2002, p. 10). Schools have also been helped by funding from corporations of various types, many of which see the need for a workforce in the future that is fully adept at using the new information technology, or that has some stake in assuring that a well-trained public is developed. Companies focusing on

Scientific Method: The BYOD Debate The Scientific Method The scientific method is a recipe for constructing non-arbitrary, consistent, and reliable representations of natural phenomena by collecting and analyzing relevant data in a systematic and organized manner. It forms the basis of theory-development, and generally comprises of five major steps -- i) formulation of a question about the phenomenon of interest; ii) development of hypotheses based on knowledge obtained from existing theories and