Apple in the Enterprise -- their role in B2B Markets Apple in the Enterprise: How They Are Succeeding in the Business-to-Business (B2B) Marketplace Apple Inc., has shown through the consecutive series of innovations in the smartphone, MP3 and tablet markets that their propensity to create profitable business models is now a core competency. While investment and analysts debate just what the critical catalyst of their successes are, nearly everyone agrees on the ability

Apple's CEO Tim Cook recently publicly announced that he is gay (Chen & Goel, 2014). This step was clearly a major personal landmark for him, but it caught attention in the business world as well, for several reasons. First, there few openly gay C-suiters, and even fewer as prominent as Cook. There may be some who are not out, but Cook's announcement was intended specifically to shift the mindset of

Out of the previous two CEO's, Apotheker has by far the most experience. What more intriguing is that he has experience with both the entrepreneurial and corporate aspects of business? This provides a competitive advantage for HP as it has further know how in regards to new venture planning. It can also recognize viable new enterprises better as a result of the knowledge gained from Apotheker. Finally, Apotheker has extensive

APPLE SOCIO-ECONOMIC AND LEGAL ASSESSMENTExecutive SummaryApple Inc. is among the most significant corporate companies globally, listed among the top profitable firms. This results from the high-profit margins that the company makes annually from selling its products at a premium rate. It is also seen as a revolutionary company due to the various innovative products that it has launched over the years. The firm operates at a global scale and is

Executive SummaryThis document will review the marketing strategy of MXQ Lifewater and its path to establishing its market presence in the consumer staples and health supplement industry. MXQ Lifewater first solves a systemic problem within society related to healthy lifestyles and the need to live longer more productive lives . Currently around 30% of the United States population is characterized as obese or overweight. This percentage of obesity is projected

Apple Inc. Investment Analysis and Recommendations Apple Inc. is an American multinational company specializing in designing and producing mobile telecommunication devices that include iPhone, computer software and hardware, Apple TV, Apple Watch, iPod, and other electronic devices. Apple was incorporated and publicly registered in 1977. Headquartered in California, Apple is one of the most successful American companies in term of revenue with the annual revenue reaching $233.7 billion at the end