Apple Company
Apple Computer, Inc. is a multinational corporation with its roots in the United States. It designs and markets consumer electronics, computer software, and personal computers (Shetty, 2011). The company has grown to rival the likes of Microsoft in the world of consumer electronics and computers. As such, its physical, monetary and human resources, as well as its knowledge and technology are used in such a way as to ensure the growth and sustainability of the company. Despite several criticisms, the company's current size and stature in the public eye remain testament to its effective use and management of the resources at its disposal.
According to Shetty (2011), the company's best-known hardware products are its Macintosh computers and the iPod, iPhone and iPad. It also promotes a range of software, including the Mac OS X operating system, iTunes media browser, iLife multimedia, and iWork productivity software, among several others.
In terms of physical resources, the company seems to lack little: it operates 301 retail stores in ten countries, as well as an online store for its hardware and software products. In 2010, it had surpassed Microsoft to become one of the largest and most valuable technology companies in the world. To reflect the evolution of the company's products, it changed its name form Apple Computer, Inc. To Apple, Inc. In 2007.
In terms of human resource, Apple had 46,6000 full time employees and 2,800 temporary full time employees worldwide. Its monetary assets were estimated at $65.23 billion in annual worldwide sales during 2010 (Shetty, 2011).
The company has used its human, monetary and physical resources to create a unique reputation among a base of loyal consumers. Its focus on aesthetic design is coupled with distinctive advertising campaigns to provide its brands with a unique conception in the minds of potential and existing consumers. According to Shetty (2011), this reputation culminated in the company's being named the most admired...
Their focus on software and hardware allowed their company to continue its growth trend. Furthermore, Apple re-designed its computers to focus on making them as easy and as friendly to use as possible. Since, in the 1990s, many individuals were using computers for the first time due to the increased use of the Internet, this "friendly" focus helped them to sell their computers and gain footing in the market. According
Apple Computers Influence on Popular Culture Apple Computer, Inc. is recognized worldwide for creating powerful solutions that are based on user-friendly personal computers, servers, peripherals, software, personal digital assistants and Internet content (Apply Pp). Headquartered in Cupertino, California, Apple is an innovator in the information industry and a leader in multimedia technologies (Apple Pp). It develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer entertainment, scientific
It is common for enterprise-level customers to get an 800 number and be asked to bring their systems into a store for support. When a corporation has literally thousands of them this is clearly not feasible, and it has only been recently that Apple has addressed this with an enterprise-level support plan. The bottom line is that Apple still attracts those workaholics looking for a cause to fully commit themselves
Apple Computer is one of the great corporate success stories of the past decade. On the back of a successive string of hit products, the company has experience rapid growth over the past several years. In its last fiscal year, ended 9/25/2010, Apple earned $14 billion on revenues of $65.2 billion (Apple Inc. Fiscal 2010 Form 10-K). These figures increased 70% and 52% respectively in fiscal 2010. Apple has a
The first of these was co-designed with Sony, and established the modern layout for laptop computers that has remained popular ever since. In 1994, Apple revamped its Macintosh line with the introduction of the Power Macintosh, which was based on the PowerPC line of processors developed by IBM, Motorola and Apple. Apple's operating system software was adjusted so that most software written for the older processors could run in emulation
With their focus on moving from niche market to eventual cultural iconoclasm, Apple computers is on their way to supplanting the traditional technology powerhouses of the domestic computer industry. Externally, Apple is under consistent pressure from competitors to stay at the top of their market. Even though Apple has been the de facto winner within innovation and overall product quality, many other manufacturers are attempting to advance their own technology.
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