Apple in the Enterprise -- their role in B2B Markets
Apple in the Enterprise:
How They Are Succeeding in the Business-to-Business (B2B) Marketplace
Apple Inc., has shown through the consecutive series of innovations in the smartphone, MP3 and tablet markets that their propensity to create profitable business models is now a core competency. While investment and analysts debate just what the critical catalyst of their successes are, nearly everyone agrees on the ability to create products that deliver exceptional customer experiences (Brown, 2011). In addition, Apple has long been one of the most integrated companies within the network of Silicon Valley entrepreneurs and engineers (Saxenian, 1991). Combining a unique new product development and design process with the intensive levels of engineering, social and technology-based connections throughout the industry has given Apple a defensible, highly profitable position in the industry. All of these factors are exactly what Chief Information Officers (CIOs), Directors of IT and Chief Financial Officers most evaluate when choosing a vendor to partner with for technology. Apple's financial strength, unique new product development process, focus on enterprise-wide system integration, and continued focus on device-level and...
Apple Company Overview Apple Inc. is a designer and marketer of consumer electronic devices. The company's main products are the iPhone smartphone, the iPad tablet, the iPod line of music players, and lines of personal computers. The company is vertically integrated with respect to design, so it also has a significant revenue source from its software, most of which complements its devices. Apple has its design headquarters in California. The company operates
Apple is very interested in the selling process. As a consequence, Apple has made significant investments in programs designed to improve reseller sales. One of these programs is the Apple Sales Consultant Program. This program consists in placing Apple employees and contractors at selected third-party reseller locations. The reason behind this strategy consists in the fact that Apple's managers consider that one of the key factors that sustain a successful general
Apple Company Apple Computer, Inc. is a multinational corporation with its roots in the United States. It designs and markets consumer electronics, computer software, and personal computers (Shetty, 2011). The company has grown to rival the likes of Microsoft in the world of consumer electronics and computers. As such, its physical, monetary and human resources, as well as its knowledge and technology are used in such a way as to ensure
Apple Company Background Apple: Executive Summary Company Background Vision Statement Although Apple does not explicitly state their vision, it can be assumed from their mission statement and values that its vision for itself is structured in the continuation of its innovations in modern technology. The company has a clear vision for both the present and the future. It envisions being a major force in the technology and entertainment markets. The company now wishes to
Since the iPhone is such an elaborate tool, it is likely to be used more as computer than as a telephone. This narrows down their market. Apple's main consumers and iPhone buyers are the teenagers, who make the purchase as the product is cool, and the it community, which buy the iPhone for its utility. The adolescents' market segment is a highly important one as the teenagers represent a main target
APPLE COMPANY ON EDUCATION SECTOR Apple Company on Education SectorFinancial AnalysisIn essence, the financial analysis of Apple would come in handy in efforts to assess its performance over time. Data for the analysis will be sourced from the Form 10K statements the company has filed over the last 5 years. Table 1 captures the key metrics that were used in the analysis of the performance of Apple.From the onset, it
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