Apple Case
Apple represents the business of the future - a business that provides solutions to problems a customer may not even know they possess. Apple has shown how to be first in the market with devices, content and communications and has changed life, as we know it with each product introduction. From the early days of the Macintosh computer to the present day Mac Book Pro, iPhone G4 and the iPad, Apple has differentiated itself from Microsoft and is now in the data access, generation, portability and sharing business rather than just software and hardware.This paper will update the case of Apple-Merging Technology, Business, and Entertainment" and examine the strategies used by Apple and their impact on information system managers.
Case Update
The iPod was launched in October, 2001, since that time Apple has launched multiple variations of the iPod including the most recent iPod 4th Generation, iPod Nano 6th Generation, iPod Shuffle 4th Generations, multiple upgrades to its' iTunes software and store, and in 2010 Apple released the iPhone G4 and the iPad. Each product improvements and new products has provided solutions for access and storage of digital content: music (downloads and copies from CDs), news (print and broadcast), movies (downloads and user generated), photography, books and magazines (audio and text versions) and user generated conversations. Additionally, all of Apple's products allow the user to have information portability, information creation, information search, information sharing and digital commerce. Incredibly, all this can fit into the pocket of a pair of jeans.
Lessons Learned
Apple foresaw the beauty of digital data; no matter what the original format of the information, it could all be turned into a digital format and Apple...
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