¶ … Antitrust Investigation: Google
It was reported in 2011 that the 'Wall Street Journal' reported that the FTC was preparing a major antitrust investigation into Google's core search advertising business. Specifically stated by the Wall Street Journal was:
"The new FTC investigation . . . will examine fundamental issues relating to Google's core search advertising business, which still accounts for the overwhelming majority of its revenues. Those will include whether Google -- which accounts for around two-thirds of internet searches in the U.S. And more abroad -- unfairly channels users to its own growing network of services at the expense of rivals'." (Schonfeld, 2011, p.1)
It is reported that the issues was that Google "was using its market power 'in search to push consumers to its own services." (Schonfeld, 2011, p.1) Stated as the most prominent example is that of "Google Places, which comes up at the top of search results for pretty much every local search, whether or not it is the best result." (Schonfeld, 2011, p.1)
I. Reasons for Antitrust Suit
According to the Huffington Post "The problem by the Federal Trade Commission, confirmed…will require Google to convince regulators that its closely guarded recipe...
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